Netflix has announced that it has a Fund for Creative Equity and will invest $100 million in content on the platform for the next 5 years. The information is from the B9 channel.
According to CEO and content director Ted Sarandos, the fund will work in partnership with external organizations that have a “strong history of establishing underrepresented communities for success in the TV and film industries”, and the objective is “to identify, train and provide jobs for emerging talent around the world ”.
In January, Netflix presented its first diversity report conducted by USC Annenberg Inclusion Initiative, which indicated that while the platform’s programs have progressed towards inclusion, considering that in the past two years there has been a significant increase in “women on the screen and behind the scenes, black and creative casts and black women in leading roles”, there is still a lot to improve, considering that “racial/ethnic representation varies by group and LGBTQI+ characters and characters with disabilities are rare”.
7 OUT OF 10 BRAZILIAN YOUNG PEOPLE LOOK FOR REPRESENTATIVITY AT NETFLIX
In January 2020, a survey conducted by Netflix with 1000 young Brazilians between 16 and 25 years old, showed that characters similar to them and their friends are an important factor in choosing which film or series to watch.
For many, seeing themselves on the screen is no longer a matter of choice, as 8 out of 10 (79%) young people said that they now see themselves more on screen than before.
“Young people want to see themselves represented in the stories they watch. And Netflix is committed to bringing more diverse stories to our subscribers, because we believe that more people should see their lives reflected on the screen. That’s why we are so excited about the different series and films we have for this audience – from Sex Education and To All the Boys I’ve Loved Before, to Atypical and Sintonia”, says Maria Angela de Jesus, director of original international productions for Netflix in Brazil.
The survey was conducted by NetQuest, between January 13th and 15th, 2020, based on the responses of 1,000 people, between 16 and 25 years old. The sample was normalized by age/gender and represents an adult on-line population that watches movies and TV shows via streaming, paid TV and broadcast TV in Brazil.