{"id":115549,"date":"2021-02-28T13:09:51","date_gmt":"2021-02-28T16:09:51","guid":{"rendered":"https:\/\/gay.blog.br\/?p=115549"},"modified":"2021-03-16T22:23:42","modified_gmt":"2021-03-17T01:23:42","slug":"ana-fadigas-founder-of-g-magazine-remembers-stories-and-achievements","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/en\/interviews\/ana-fadigas-founder-of-g-magazine-remembers-stories-and-achievements\/","title":{"rendered":"Ana Fadigas, founder of G Magazine, remembers stories and achievements"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/anafadigas2016\/\"><strong>Ana Fadigas<\/strong><\/a> is the name responsible for an unprecedented feat that, nowadays, could even seem like a platonic idea. Fadigas founded <a href=\"http:\/\/gay.blog.br\/?s=g+magazine\"><strong>G Magazine<\/strong><\/a>, where she managed to remove the clothes of models, ex-BBBs, sportsmen, actors and singers from the mainstream media for the appreciation of the gay community in the late 90s and 2000s. The personalities <\/span><span style=\"font-weight: 400;\">performed a frontal nude &#8211; sometimes even showing an erection &#8211; for the publication, which had<\/span>a monthly circulation of around 20 thousand copies.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Initially under the name of <a href=\"https:\/\/gay.blog.br\/cultura\/bananaloca-a-publicacao-que-deu-origem-a-revista-g-magazine\/\"><strong>Bananaloca<\/strong><\/a>, <strong>G Magazine<\/strong> went beyond the naked bodies, it was also synonymous with activism, with behavioral guidelines and important columnists who collaborated over the years. There were 176 editions that makes us remember.<\/span><\/p>\n<p style=\"text-align: justify;\">The G Magazine went on to circulate for more than fifteen years and, according to the IVC (Circulation Verification Institute), it went on to sell <strong>180,000 copies per month<\/strong>, which represents more than half of <strong>Playboy&#8217;s <\/strong>average circulation at the time, which was 240,000 copies.<\/p>\n<p>In an interview with <strong>GAY BLOG BR<\/strong>, Ana Fadigas recalls some points of the trajectory of the most successful magazine ever made for gay audiences in Brazil:<\/p>\n<figure id=\"attachment_113227\" aria-describedby=\"caption-attachment-113227\" style=\"width: 786px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gay.blog.br\/cultura\/bananaloca-a-publicacao-que-deu-origem-a-revista-g-magazine\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-113227 size-full\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=696%2C907&#038;ssl=1\" alt=\"photo\" width=\"696\" height=\"907\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?w=786&amp;ssl=1 786w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=230%2C300&amp;ssl=1 230w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=115%2C150&amp;ssl=1 115w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=768%2C1001&amp;ssl=1 768w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=696%2C907&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=322%2C420&amp;ssl=1 322w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/frota-g5-786x1024-1.jpg?resize=645%2C840&amp;ssl=1 645w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-113227\" class=\"wp-caption-text\">Reproduction: Ana Fadigas<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>In Bananaloca magazine, the predecessor of G Magazine, you had two partners, among them, the presenter Ot\u00e1vio Mesquita. Why did they leave the project as soon as it started? Did they not believe in the market potential?<br \/>\n<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\">Yes, Bananaloca was the great test to enter this market. Two <\/span><span style=\"font-weight: 400;\">journalists, who did not use their real names, owned<\/span> <span style=\"font-weight: 400;\">the Bananaloca website and, in partnership with them, we did five<\/span> <span style=\"font-weight: 400;\">editions. For reasons of diverging paths to take, we left <\/span><span style=\"font-weight: 400;\">Bananaloca aside and became G Magazine. At Fractal Edi\u00e7\u00f5es, our <\/span><span style=\"font-weight: 400;\">publisher, we were three partners:\u00c2ngelo Rossi, Ot\u00e1vio Mesquita and me.<\/span> <span style=\"font-weight: 400;\">We followed the three with Sexy magazine (the publisher&#8217;s first magazine), well after<\/span> <span style=\"font-weight: 400;\">Ot\u00e1vio left the company, but he worked hard on the brand and segment<\/span> <span style=\"font-weight: 400;\">before that. \u00c2ngelo Rossi also left years later taking the <\/span><span style=\"font-weight: 400;\">Sexy magazine to his publisher, the Peixes, a new publisher at the time. I stayed <\/span><span style=\"font-weight: 400;\">with Fractal and G Magazine.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>The G Magazine had 176 editions, what is your favorite?<\/strong> <\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Impossible to choose an edition as a favorite! Really. Each edition <\/span><span style=\"font-weight: 400;\">I fell in love with the project.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><strong>And what did you like least?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Maybe there are some that I didn&#8217;t like so much. But I think <\/span><span style=\"font-weight: 400;\">that when the cover model \u201conly\u201d posed for the fee, it bothered me <\/span><span style=\"font-weight: 400;\">a little. But I wouldn&#8217;t be able to quote them (laughs).<\/span><\/em><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Did Alexandre Frota&#8217;s AG Magazine sell the most?<br \/>\n<\/strong><em><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Frota made four editions of the G, if I&#8217;m not mistaken, they all did very well <\/span><span style=\"font-weight: 400;\">in sales. I think because he was also our partner in the dissemination of his <\/span><span style=\"font-weight: 400;\">editions. He always strive for good work.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><strong>The publication lasted from 1997 to 2013, which was the magazine&#8217;s most profitable year?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">I only consider G Magazine until the 120th edition, marking the 10 <\/span><span style=\"font-weight: 400;\">years of the magazine. Until that I signed the magazine. The publisher that bought G Magazine, bought with the intention of making money with the brand. But, in addition, they have no respect for the original project of G Magazine, <\/span><span style=\"font-weight: 400;\">which was to have first-rate journalism along with nudity, and, without following any path, the magazine was coming to an end. Both the print and the virtual edition. <\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">The financial life of G Magazine had ups and downs. In the first years we invested a lot in the magazine&#8217;s physical structure, fees, columnists and so. We reinvested, normally. Throughout its existence, G Magazine has had periods of financial vigor. Even more often with the portal at UOL. For example, the covers with football players. BBB participants, soap opera actors and so on. They had great sales. My dream would be for the new publisher to invest in a new path, perhaps, as I no longer had the stamina to invest.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Who would you like to see on the cover of G Magazine?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">At the time I would have liked to have seen Reynaldo Gianecchini.<\/span><\/em><\/p>\n<figure id=\"attachment_113234\" aria-describedby=\"caption-attachment-113234\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gay.blog.br\/cultura\/bananaloca-a-publicacao-que-deu-origem-a-revista-g-magazine\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-113234 size-full\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?resize=696%2C447&#038;ssl=1\" alt=\"photo\" width=\"696\" height=\"447\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?resize=150%2C96&amp;ssl=1 150w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?resize=696%2C447&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/77961.jpg?resize=653%2C420&amp;ssl=1 653w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-113234\" class=\"wp-caption-text\">Reproduction<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>And what did you think of Roger&#8217;s photo shoot, from Ultraje a Rigor?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">I didn&#8217;t like it. Had no soul.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><strong>The publications and newspapers are going through a great crisis, do you believe that the print media is over?<br \/>\n<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\">The print media has already counted its days! There are a few newspapers and few magazines left <\/span><span style=\"font-weight: 400;\">that will soon become obsolete. Perhaps on paper, <\/span><span style=\"font-weight: 400;\">we only have very segmented vehicles. G itself was already fully inserted in the virtual world. It was the future expected from there.<\/span><\/em><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Have you worked for decades at Editora Abril as an editor, going through several publications, what do you miss most about the time when the magazine had a lot of prominence?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\">We, lovers of magazines or print media, miss <\/span><span style=\"font-weight: 400;\">everything (laughs). And I breathed magazine for four decades or so. I loved the smell of ink on paper and other homesick sensations. I remember with joy my eight years in front of <\/span><span style=\"font-weight: 400;\">Contigo magazine,<\/span><span style=\"font-weight: 400;\">when she broke sales records. Weekly magazine was passionate.<\/span><\/em><\/p>\n<figure id=\"attachment_113237\" aria-describedby=\"caption-attachment-113237\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gay.blog.br\/cultura\/bananaloca-a-publicacao-que-deu-origem-a-revista-g-magazine\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-113237 size-full\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=696%2C464&#038;ssl=1\" alt=\"photo\" width=\"696\" height=\"464\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=696%2C464&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=1392%2C928&amp;ssl=1 1392w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=1068%2C712&amp;ssl=1 1068w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=630%2C420&amp;ssl=1 630w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2021\/02\/ana_fadigas_g_magazine_nu_masculino_gay.jpg?resize=1260%2C840&amp;ssl=1 1260w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-113237\" class=\"wp-caption-text\">Reproduction: Ana Fadigas<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>Changing the subject a little, what is your opinion about the current government?<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Wow! Shall we talk about the nameless now? Brazil fell into a deception from <\/span><span style=\"font-weight: 400;\">which we do not know how to get out. They dismantle the country without thinking about <\/span><span style=\"font-weight: 400;\">tomorrow. Zero future with this government. But as I am, and I have always been a <\/span><span style=\"font-weight: 400;\">left-wing, I think that better days will come. Perhaps the left-wing needed this brutal awareness.<\/span><\/em><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>And currently, in times of social isolation, what have you been doing?<br \/>\n<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\">It took me about ten years to recover from the sale of Editora. Watching G <\/span><span style=\"font-weight: 400;\">Magazine end, the third marriage also come to an end, the <\/span><span style=\"font-weight: 400;\">market declines sharply in my area, without being able to see<\/span> <span style=\"font-weight: 400;\">the future very well&#8230; I went to deal with depression. I dedicated myself a lot (laughs). Today, grandmother of four male grandchildren, two teenagers and two big boys, I live halfway between <\/span><span style=\"font-weight: 400;\">these loves, the pandemic, and militancy within the <\/span><span style=\"font-weight: 400;\">parameters of my age. I follow this scenario very well. And I still dream of picking up the pieces of this story and letting it be told in some way.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\">To follow Ana Fadigas on <a href=\"https:\/\/www.instagram.com\/anafadigas2016\/\">Instagram<\/a>.<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<p style=\"text-align: justify;\">SEE ALSO:<\/p>\n<p style=\"text-align: justify;\"><a style=\"background-color: #ffffff; font-family: Verdana, Geneva, sans-serif; font-size: 15px;\" href=\"https:\/\/gay.blog.br\/cultura\/bananaloca-a-publicacao-que-deu-origem-a-revista-g-magazine\/\">\u201cBananaloca\u201d, the publication that originated G Magazine<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Creator of \u201cG Magazine\u201d, Ana Fadigas showed frontal nudity of the most coveted and famous men in the country for years<\/p>\n","protected":false},"author":3482,"featured_media":113238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ana Fadigas, founder of G Magazine, remembers stories and achievements","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[589941908,589932191],"tags":[589938020,589938021,589938022,589932836,589932461,589938023,589938019,589938018,589938024],"class_list":{"0":"post-115549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-annals-of-history","8":"category-interviews","9":"tag-alexandre-frota-en","10":"tag-ana-fadigas-en","11":"tag-angelo-rossi-en","12":"tag-g-magazine-en","13":"tag-interview","14":"tag-otavio-mesquita-en","15":"tag-reynaldo-gianecchini-en","16":"tag-sexy-en","17":"tag-ultraje-a-rigor-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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