{"id":230753,"date":"2024-09-04T09:49:40","date_gmt":"2024-09-04T12:49:40","guid":{"rendered":"https:\/\/gay.blog.br\/?p=230753"},"modified":"2024-09-05T15:18:49","modified_gmt":"2024-09-05T18:18:49","slug":"olla-announces-activations-at-rock-in-rio-2024-with-interactive-experiences-and-sexual-education","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/en\/leisure\/olla-announces-activations-at-rock-in-rio-2024-with-interactive-experiences-and-sexual-education\/","title":{"rendered":"Olla announces activations at Rock in Rio 2024 with interactive experiences and sexual education"},"content":{"rendered":"

Reckitt Health Comercial<\/em>‘s intimate wellness product brand, Olla<\/strong><\/a>, has announced a series of activations at Rock in Rio 2024<\/strong><\/a>, celebrating the festival’s 40th edition. With a two-story booth located near the Palco Favela<\/em>, the brand aims to connect directly with the young audience both present at the festival and through social media content production.<\/p>\n

\"Promotion<\/a>
Promotion Olla – 3D Space of the Brand’s Booth<\/figcaption><\/figure>\n

One of the main activations promoted by Olla will be “A Truth, a Giveaway”<\/strong>, where participants interact with a cabinet featuring messages that reflect different opinions and desires. By selecting a message and opening the corresponding door, the participant receives a giveaway<\/strong>, which could be a custom windbreaker, a small organizer, condoms, or lubricants. Additionally, the booth will feature cameras equipped with artificial intelligence<\/strong> to measure visitors’ reactions during the activities.<\/p>\n

\"Olla<\/a>
Olla Promotion<\/figcaption><\/figure>\n

Another highlight is the “Olla Ballet”<\/strong>, an initiative that encourages the public to participate in choreographies in front of the booth, offering a simple and relaxed interaction. The space will also feature a studio that will serve as a meeting point for creators<\/em> to record content.<\/p>\n

Olla will also use the space for content creation, featuring influencers and brand ambassadors such as PKllipe<\/strong>, Ingrid Ohara<\/strong>, and Blogueirinha<\/strong><\/a>, who are part of the “Freedom Council”<\/strong><\/a>. This council was established to support sexual education initiatives on Olla’s social media, through the “Desenrolla<\/a>” campaign, addressing sexual health topics in a direct and taboo-free manner.<\/p>\n

The influencer Samanta Alves<\/strong>, known for her spontaneous interactions with strangers on the streets of Rio de Janeiro, will also be at the booth, engaging with participants and promoting the brand’s messages.<\/p>\n

\"Promotion<\/a>
Promotion Olla – 3D Space of the Brand’s Booth<\/figcaption><\/figure>\n

According to Andr\u00e9 Mendes<\/strong>, Head of Intimate Well-being at Reckitt Health Comercial, Olla’s participation in Rock in Rio is part of a broader sexual education strategy aimed at young audiences. “We want to leverage strategic spaces to create new touchpoints with our audience, especially the younger demographic”<\/em>, he explains.<\/p>\n

According to the executive, participating in the event is essential to promoting dialogue, generating discussions, and raising awareness about sex with a simple, open, and innovative approach. “Our commitment goes far beyond product development; it’s about initiating conversations that empower people to make informed decisions about their sexual health and relationships”<\/em>, he states.<\/p>\n