{"id":251913,"date":"2025-06-30T16:24:25","date_gmt":"2025-06-30T19:24:25","guid":{"rendered":"https:\/\/gay.blog.br\/?p=251913"},"modified":"2025-07-23T20:13:24","modified_gmt":"2025-07-23T23:13:24","slug":"brazil-records-a-125-increase-in-bookings-with-booking-coms-lgbtq-seal","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/en\/news\/brazil-records-a-125-increase-in-bookings-with-booking-coms-lgbtq-seal\/","title":{"rendered":"Brazil records a 125% increase in bookings with Booking.com\u2019s LGBTQ+ seal"},"content":{"rendered":"

Brazil <\/a>has reached a new milestone in inclusive tourism by achieving 5,749<\/strong> accommodations certified with Booking.com<\/strong><\/a>\u2019s Travel Proud<\/strong><\/a> seal. This number represents a 125% increase compared to last year<\/strong> and positions the country as the sixth worldwide with the most certified lodgings, behind Italy<\/a>, Denmark, Spain, France, and the United States<\/a><\/strong>. In Latin America, Brazil leads the ranking.<\/p>\n

\"Brazil<\/a>
Brazil records a 125% increase in accommodations with Booking.com\u2019s LGBTQ+ seal<\/figcaption><\/figure>\n

The Travel Proud <\/a>program was launched in 2021 with the goal of increasing confidence and fostering a welcoming environment for LGBTQIA+ travelers. The initiative offers free training in inclusive hospitality for accommodation providers, encouraging practices that take into account the unique challenges faced by this community.<\/p>\n

Currently, more than 100,000 accommodations in 150 countries and 16,000 destinations are part of the program \u2014 a 49% increase compared to the 67,000 registered in June 2024. This global growth reflects a broader movement of increased commitment by tourism companies to inclusive practices.<\/p>\n

\"\"<\/a>
S\u00e3o Paulo LGBT Pride Parade, 2019 (Photo: Kevin David\/A7 Press\/Estad\u00e3o)<\/figcaption><\/figure>\n

For LGBTQ+ travelers, this kind of visibility can be crucial. According to a survey commissioned by the platform itself and conducted in April and May 2024 with 11,469 LGBTQ+ travelers from 27 countries, 75% of Brazilian respondents said it is essential to be able to be their authentic selves while traveling. The survey also found that 60% stated their LGBTQIA+ identity directly influences how they plan their trips, and 82% feel more comfortable when they notice progress in inclusion within the travel industry.<\/p>\n

The Travel Proud<\/a> badge can be seen on the pages of participating accommodations on the platform, serving as an indicator that the property has completed the training and is prepared to welcome guests with a more conscious and respectful approach.<\/p>\n

Learn more at: booking.com<\/a><\/strong><\/p>\n

Destinos homof\u00f3bicos ficam de fora dos R$ 2,4 trilh\u00f5es do turismo LGBT+<\/a><\/p><\/blockquote>\n