{"id":265722,"date":"2026-03-30T11:00:47","date_gmt":"2026-03-30T14:00:47","guid":{"rendered":"https:\/\/gay.blog.br\/?p=265722"},"modified":"2026-03-30T12:17:28","modified_gmt":"2026-03-30T15:17:28","slug":"scruff-expands-advertising-opportunities-across-latin-america-central-america-and-spain","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/en\/marketing-en\/scruff-expands-advertising-opportunities-across-latin-america-central-america-and-spain\/","title":{"rendered":"SCRUFF expands advertising opportunities across Latin America, Central America, and Spain"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/advertise.perrystreet.com\/\"><strong>SCRUFF<\/strong><\/a> is expanding its commercial operations across Latin America, Central America, and Spain, opening new opportunities for brands to advertise directly within the <span style=\"font-weight: 400;\"><a href=\"https:\/\/scruff.app.link\/Gayblog_br_Press\">app<\/a><\/span> through<a href=\"https:\/\/advertise.perrystreet.com\/\"> high-impact formats<\/a>.<\/span><\/p>\n<p>This expansion includes key markets such as<a href=\"https:\/\/advertise.perrystreet.com\/\"> Brazil, Mexico, Colombia, Argentina, Chile, Peru, and Spain<\/a>\u2014connecting advertisers with a global community of over <a href=\"https:\/\/advertise.perrystreet.com\/\">30 million users<\/a>.<\/p>\n<p>The main highlight is <a href=\"https:\/\/advertise.perrystreet.com\/\">full-screen ads<\/a>, a format designed to capture<a href=\"https:\/\/advertise.perrystreet.com\/\"> total user attention<\/a> within the app experience.<\/p>\n<p><a href=\"https:\/\/advertise.perrystreet.com\/\"><span style=\"text-decoration: underline;\"><b>In practice:<\/b><\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct integration into the user journey;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High visual impact;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No competing messages on screen;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear paths to promote events, services, or brands;<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is not passive media. It\u00b4s <\/span><b><span style=\"font-weight: 400;\">full attention.<\/span><\/b><\/p>\n<h3><a href=\"https:\/\/advertise.perrystreet.com\/\"><b>Commercial model<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/scruff.app.link\/Gayblog_br_Press\">SCRUFF<\/a> <\/span>provides the ad formats and infrastructure, while local partners manage <a href=\"https:\/\/advertise.perrystreet.com\/\">sales and advertiser relationships<\/a>.<\/p>\n<p><a href=\"https:\/\/advertise.perrystreet.com\/\"><span style=\"text-decoration: underline;\"><strong>This enables:<\/strong><\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pricing adapted to Latin American and Spanish-speaking market;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct negotiation with local brands;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailored commercial partnerships;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fast campaign execution.<\/b><\/li>\n<\/ul>\n<h3><b>Who it&#8217;s for<\/b><\/h3>\n<p><a href=\"https:\/\/advertise.perrystreet.com\/\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">This opportunity is designed for:<\/span><\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brands, events, and companies that want to reach the <a href=\"https:\/\/advertise.perrystreet.com\/\">LGBTQIA+ audience.<\/a><\/li>\n<\/ul>\n<h3><b>Why it matters<\/b><\/h3>\n<p>In a saturated media landscape, precision and context drive results<span style=\"font-weight: 400;\">. <a href=\"https:\/\/scruff.app.link\/Gayblog_br_Press\">SCRUFF<\/a> delivers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A qualified and engaged audience;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A culturally aligned environment;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High attention and conversion potential.<\/b><\/li>\n<\/ul>\n<h3><b>How to get started<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brands can explore advertising opportunities by <a href=\"https:\/\/advertise.perrystreet.com\/\">contacting the LATAM Marketing Director directly<\/a>:<\/span><\/p>\n<p><b>Camilo Restrepo<\/b><b><br \/>\n<\/b><a href=\"mailto:camilo@perrystreet.com\"><span style=\"font-weight: 400;\">camilo@perrystreet.com<\/span><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">+1 (914) 530-0355<\/span><\/p>\n<p><strong>Or by visiting:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><a href=\"https:\/\/advertise.perrystreet.com\/\"><span style=\"font-weight: 400;\">https:\/\/advertise.perrystreet.com<\/span><\/a><\/p>\n<h3><b>Strategic timing<\/b><\/h3>\n<p>With this expansion across multiple high-growth markets, <a href=\"https:\/\/advertise.perrystreet.com\/\">SCRUFF<\/a> is establishing a new premium channel for brands seeking scale with precision.<\/p>\n<p><b>Early adopters will secure positioning before the market becomes competitive.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SCRUFF\u2019s expansion broadens advertising reach and creates new opportunities for brands in the growing LGBTQ market<\/p>\n","protected":false},"author":2,"featured_media":265719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"SCRUFF expands advertising opportunities across Latin America, Central 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