{"id":102824,"date":"2020-05-29T14:37:39","date_gmt":"2020-05-29T17:37:39","guid":{"rendered":"https:\/\/gay.blog.br\/?p=102824"},"modified":"2020-12-20T13:10:35","modified_gmt":"2020-12-20T16:10:35","slug":"asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/","title":{"rendered":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \u00abGu\u00eda para diversidad e inclusi\u00f3n\u00bb"},"content":{"rendered":"

Como se destac\u00f3 en su reuni\u00f3n de directorio, este viernes (29), ABA<\/strong> – Asociaci\u00f3n Brasile\u00f1a de Anunciantes<\/a>– lanz\u00f3 la \u00abGu\u00eda de diversidad e inclusi\u00f3n – El enfoque de un profesional de marketing\u00bb.<\/strong> Esta es la adaptaci\u00f3n brasile\u00f1a del estudio \u00abEl enfoque de un comercializador sobre la diversidad y la inclusi\u00f3n\u00bb, de WFA – World Federation of Advertisers.<\/p>\n

\"Asociaci\u00f3n<\/a>
La \u00faltima l\u00ednea Barbie Fashionistas de Mattel incluye una mu\u00f1eca con vit\u00edligo, un mu\u00f1eco con pr\u00f3tesis de pierna y un mu\u00f1eco con alopecia, entre otros<\/figcaption><\/figure>\n

Las mejores pr\u00e1cticas que trae la gu\u00eda en su versi\u00f3n tropicalizada son entregadas por los Comit\u00e9s de Branding & Contenido<\/strong> y Comunicaci\u00f3n de ABA<\/strong>, con el apoyo de Grupo Croma<\/strong>. El lanzamiento fue realizado por el presidente del Comit\u00e9 de Brainding & Content, Kellen Silverio (Hasbro), y por el CEO de Croma Group, Edmar Bulla.<\/p>\n

Esta entrega es parte del compromiso de ABA con sus asociados y el mercado para apoyar a los especialistas en marketing y sus agencias con conocimientos y recomendaciones aplicables sobre el tema de la diversidad y la inclusi\u00f3n para el desarrollo colectivo.<\/p>\n

\u201cEl momento actual exige el desarrollo de una cultura colaborativa que valore la no objetivaci\u00f3n de las personas, que promueva espacios en los que se sientan acogidos e incluidos. ABA cree en esta idea y, al traer Gu\u00eda para la diversidad y la inclusi\u00f3n – El enfoque de un profesional de marketing<\/strong>para el mercado brasile\u00f1o, propaga de manera destacada las buenas pr\u00e1cticas que promueven la diversidad y la inclusi\u00f3n en nuestro ecosistema\u201d, dice Nelcina Tropardi, Vicepresidente de Sustentabilidad y Asuntos Corporativos de HEINEKEN<\/a> y presidente de ABA.<\/p>\n

El objetivo de las buenas pr\u00e1cticas contenidas en la gu\u00eda es compartir nuevos enfoques y percepciones sobre la diversidad y la inclusi\u00f3n, considerando las m\u00faltiples dimensiones de la identidad, en relaci\u00f3n con la producci\u00f3n creativa de las empresas, favoreciendo que el marketing influya y sea influenciado por tales transformaciones.<\/p>\n

Ante estas cuestiones, surge la necesidad de un nuevo enfoque de las marcas como agentes comunicadores, que vaya m\u00e1s all\u00e1 de la necesaria b\u00fasqueda de rentabilidad econ\u00f3mica y se expanda hacia un impacto positivo y sostenible en la sociedad.<\/p>\n

Kellen Silverio, inici\u00f3 el lanzamiento de la gu\u00eda afirmando que \u201ces asumiendo una posici\u00f3n social comprometida que podemos abordar la transformaci\u00f3n no solo de los negocios, sino de la imagen del marketing como una actividad que contribuye positivamente a toda la sociedad. El Comit\u00e9 de Branding & Content de ABA cree en el poder de la creatividad de la marca para construir este escenario que celebra la diversidad\u201d.<\/p>\n

Regina Teixeira no puede participar en el lanzamiento oficial, pero afirma en la gu\u00eda que \u201cLa misi\u00f3n del Comit\u00e9 de Comunicaci\u00f3n de ABA entiende que la premisa rectora b\u00e1sica de nuestras iniciativas es la responsabilidad de representar el mundo diverso en el que vivimos. Los ejemplos presentados en la \u201cGu\u00eda de diversidad e inclusi\u00f3n – El enfoque de un profesional del marketing\u201d<\/strong> cumplen claramente con nuestra misi\u00f3n como Comit\u00e9 y creemos que la difusi\u00f3n de estos conceptos ser\u00e1 fundamental para el desarrollo de nuestro mercado\u201d.<\/p>\n

Edmar Bulla, CEO de Grupo Croma, destac\u00f3 que \u201clas empresas y los comercializadores tienen el deber de pensar, cuidar, promover y defender la longevidad y diversidad de orientaci\u00f3n sexual, g\u00e9nero, raza, personas con discapacidad y todas las dem\u00e1s \u00e1reas de identidad. Las marcas deben orientar e interferir positivamente en la vida de las personas, valorando y reflejando el tejido social y sus c\u00f3digos culturales. Cualquier iniciativa, como esta gu\u00eda, que promueva la aceptaci\u00f3n de la libre expresi\u00f3n y la inclusi\u00f3n social a favor de la dignidad humana, debe ser aplaudida \u201d.<\/p>\n

Tras el reconocimiento de las decenas de l\u00edderes, representantes de los anunciantes, participantes del encuentro, Sandra Martinelli, Presidenta Ejecutiva de ABA, concluy\u00f3 que, \u201clos profesionales del marketing y la comunicaci\u00f3n encontrar\u00e1n en esta gu\u00eda an\u00e1lisis sobre la cultura colaborativa, el factor humano y los valores de una empresa, junto con conocimientos de grandes l\u00edderes mundiales, as\u00ed como aplicaciones pr\u00e1cticas esenciales para el enfoque de un especialista en marketing hacia la diversidad y la inclusi\u00f3n. Creemos que ser\u00e1 un s\u00f3lido instrumento de orientaci\u00f3n e inspiraci\u00f3n para los especialistas en marketing que desean un cambio\u201d.<\/p>\n

Descargue la \u00abGu\u00eda para la diversidad y la inclusi\u00f3n: un enfoque de marketing\u00bb desde este enlace<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta es la adaptaci\u00f3n brasile\u00f1a del estudio. \u201cA marketer\u2019s approach todiversity and inclusion\u201d, da WFA \u2013 World Federation of Advertisers<\/p>\n","protected":false},"author":2,"featured_media":81361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \"Gu\u00eda para diversidad e inclusi\u00f3n\"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[589932395],"tags":[589935295,589933909,589935293,589935292,589932755,589935294],"class_list":{"0":"post-102824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"tag-aba-es","9":"tag-diversidad-es","10":"tag-guia-es","11":"tag-inclusion","12":"tag-lgbt-es","13":"tag-manual-es"},"yoast_head":"\nAsociaci\u00f3n Brasile\u00f1a de Anunciantes lanza "Gu\u00eda para diversidad e inclusi\u00f3n"<\/title>\n<meta name=\"description\" content=\"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio "A marketer\u2019s approach todiversity and inclusion", de la WFA - World Federation of Advertisers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza "Gu\u00eda para diversidad e inclusi\u00f3n"\" \/>\n<meta property=\"og:description\" content=\"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio "A marketer\u2019s approach todiversity and inclusion", de la WFA - World Federation of Advertisers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/\" \/>\n<meta property=\"og:site_name\" content=\"GAY BLOG BR @gayblogbr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/gayblogbr\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/gayblogbr\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-29T17:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-20T16:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1013\" \/>\n\t<meta property=\"og:image:height\" content=\"689\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"www.gay.blog.br\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/bsky.app\/profile\/gayblogbr.bsky.social\" \/>\n<meta name=\"twitter:site\" content=\"@gayblogbr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"www.gay.blog.br\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/\"},\"author\":{\"name\":\"www.gay.blog.br\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#\\\/schema\\\/person\\\/ab4bce68ee54b8f4af5c174efe7472e5\"},\"headline\":\"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \u00abGu\u00eda para diversidad e inclusi\u00f3n\u00bb\",\"datePublished\":\"2020-05-29T17:37:39+00:00\",\"dateModified\":\"2020-12-20T16:10:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/\"},\"wordCount\":793,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1\",\"keywords\":[\"aba\",\"diversidad\",\"guia\",\"inclusi\u00f3n\",\"lgbt\",\"manual\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/\",\"url\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/\",\"name\":\"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \\\"Gu\u00eda para diversidad e inclusi\u00f3n\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1\",\"datePublished\":\"2020-05-29T17:37:39+00:00\",\"dateModified\":\"2020-12-20T16:10:35+00:00\",\"description\":\"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio \\\"A marketer\u2019s approach todiversity and inclusion\\\", de la WFA - World Federation of Advertisers\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1\",\"width\":1013,\"height\":689,\"caption\":\"A mais recente linha Barbie Fashionistas da Mattel inclui um boneco com vitiligo, um boneco com uma perna prot\u00e9tica e boneco com alopecia, entre outros\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/marketing-es\\\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \u00abGu\u00eda para diversidad e inclusi\u00f3n\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/\",\"name\":\"GAY BLOG BR @gayblogbr\",\"description\":\"Not\u00edcias que empoderam e\\\/ou entret\u00eam s\u00e3o especialidades da casa\",\"publisher\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#organization\",\"name\":\"GAY BLOG BR\",\"url\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/gay180px.png?fit=272%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/gay.blog.br\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/gay180px.png?fit=272%2C90&ssl=1\",\"width\":272,\"height\":90,\"caption\":\"GAY BLOG BR\"},\"image\":{\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/gayblogbr\",\"https:\\\/\\\/x.com\\\/gayblogbr\",\"https:\\\/\\\/instagram.com\\\/gayblogbr\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gayblogbr\\\/\",\"https:\\\/\\\/br.pinterest.com\\\/gayblogbr\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCdEu3JXLOB-wvWAVUF4AIiA\",\"https:\\\/\\\/pt.wikipedia.org\\\/wiki\\\/Gay_Blog_Br\",\"https:\\\/\\\/www.threads.net\\\/@gayblogbr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/#\\\/schema\\\/person\\\/ab4bce68ee54b8f4af5c174efe7472e5\",\"name\":\"www.gay.blog.br\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g\",\"caption\":\"www.gay.blog.br\"},\"description\":\"Receba as not\u00edcias pelo Telegram!\",\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/gayblogbr\",\"https:\\\/\\\/instagram.com\\\/gayblogbr\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gayblogbr\\\/\",\"https:\\\/\\\/pinterest.com\\\/gayblogbr\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/bsky.app\\\/profile\\\/gayblogbr.bsky.social\",\"https:\\\/\\\/www.youtube.com\\\/@GAYBLOGBR\",\"https:\\\/\\\/pt.wikipedia.org\\\/wiki\\\/Gay_Blog_Br\"],\"url\":\"https:\\\/\\\/gay.blog.br\\\/es\\\/author\\\/oaudaznavegante\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \"Gu\u00eda para diversidad e inclusi\u00f3n\"","description":"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio \"A marketer\u2019s approach todiversity and inclusion\", de la WFA - World Federation of Advertisers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/","og_locale":"es_ES","og_type":"article","og_title":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \"Gu\u00eda para diversidad e inclusi\u00f3n\"","og_description":"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio \"A marketer\u2019s approach todiversity and inclusion\", de la WFA - World Federation of Advertisers","og_url":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/","og_site_name":"GAY BLOG BR @gayblogbr","article_publisher":"https:\/\/facebook.com\/gayblogbr","article_author":"https:\/\/facebook.com\/gayblogbr","article_published_time":"2020-05-29T17:37:39+00:00","article_modified_time":"2020-12-20T16:10:35+00:00","og_image":[{"width":1013,"height":689,"url":"https:\/\/i2.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","type":"image\/jpeg"}],"author":"www.gay.blog.br","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/bsky.app\/profile\/gayblogbr.bsky.social","twitter_site":"@gayblogbr","twitter_misc":{"Escrito por":"www.gay.blog.br","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#article","isPartOf":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/"},"author":{"name":"www.gay.blog.br","@id":"https:\/\/gay.blog.br\/es\/#\/schema\/person\/ab4bce68ee54b8f4af5c174efe7472e5"},"headline":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \u00abGu\u00eda para diversidad e inclusi\u00f3n\u00bb","datePublished":"2020-05-29T17:37:39+00:00","dateModified":"2020-12-20T16:10:35+00:00","mainEntityOfPage":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/"},"wordCount":793,"commentCount":0,"publisher":{"@id":"https:\/\/gay.blog.br\/es\/#organization"},"image":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","keywords":["aba","diversidad","guia","inclusi\u00f3n","lgbt","manual"],"articleSection":["MARKETING"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/","url":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/","name":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \"Gu\u00eda para diversidad e inclusi\u00f3n\"","isPartOf":{"@id":"https:\/\/gay.blog.br\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#primaryimage"},"image":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","datePublished":"2020-05-29T17:37:39+00:00","dateModified":"2020-12-20T16:10:35+00:00","description":"La gu\u00eda es la adaptaci\u00f3n brasile\u00f1a del estudio \"A marketer\u2019s approach todiversity and inclusion\", de la WFA - World Federation of Advertisers","breadcrumb":{"@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#primaryimage","url":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","contentUrl":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","width":1013,"height":689,"caption":"A mais recente linha Barbie Fashionistas da Mattel inclui um boneco com vitiligo, um boneco com uma perna prot\u00e9tica e boneco com alopecia, entre outros"},{"@type":"BreadcrumbList","@id":"https:\/\/gay.blog.br\/es\/marketing-es\/asociacion-brasilena-de-anunciantes-lanza-guia-para-diversidad-e-inclusion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/gay.blog.br\/es\/"},{"@type":"ListItem","position":2,"name":"Asociaci\u00f3n Brasile\u00f1a de Anunciantes lanza \u00abGu\u00eda para diversidad e inclusi\u00f3n\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/gay.blog.br\/es\/#website","url":"https:\/\/gay.blog.br\/es\/","name":"GAY BLOG BR @gayblogbr","description":"Not\u00edcias que empoderam e\/ou entret\u00eam s\u00e3o especialidades da casa","publisher":{"@id":"https:\/\/gay.blog.br\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gay.blog.br\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/gay.blog.br\/es\/#organization","name":"GAY BLOG BR","url":"https:\/\/gay.blog.br\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gay.blog.br\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2023\/08\/gay180px.png?fit=272%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2023\/08\/gay180px.png?fit=272%2C90&ssl=1","width":272,"height":90,"caption":"GAY BLOG BR"},"image":{"@id":"https:\/\/gay.blog.br\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/gayblogbr","https:\/\/x.com\/gayblogbr","https:\/\/instagram.com\/gayblogbr","https:\/\/www.linkedin.com\/company\/gayblogbr\/","https:\/\/br.pinterest.com\/gayblogbr\/","https:\/\/www.youtube.com\/channel\/UCdEu3JXLOB-wvWAVUF4AIiA","https:\/\/pt.wikipedia.org\/wiki\/Gay_Blog_Br","https:\/\/www.threads.net\/@gayblogbr"]},{"@type":"Person","@id":"https:\/\/gay.blog.br\/es\/#\/schema\/person\/ab4bce68ee54b8f4af5c174efe7472e5","name":"www.gay.blog.br","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fb6bf5c84cdaa375389c43448e2bb88db4600d8fc5be6c42a410789075740f?s=96&d=mm&r=g","caption":"www.gay.blog.br"},"description":"Receba as not\u00edcias pelo Telegram!","sameAs":["https:\/\/facebook.com\/gayblogbr","https:\/\/instagram.com\/gayblogbr","https:\/\/www.linkedin.com\/company\/gayblogbr\/","https:\/\/pinterest.com\/gayblogbr\/","https:\/\/x.com\/https:\/\/bsky.app\/profile\/gayblogbr.bsky.social","https:\/\/www.youtube.com\/@GAYBLOGBR","https:\/\/pt.wikipedia.org\/wiki\/Gay_Blog_Br"],"url":"https:\/\/gay.blog.br\/es\/author\/oaudaznavegante\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/05\/asdasdasdasdas-guia.jpg?fit=1013%2C689&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6klkK-qKs","jetpack_likes_enabled":false,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/posts\/102824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/comments?post=102824"}],"version-history":[{"count":0,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/posts\/102824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/media\/81361"}],"wp:attachment":[{"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/media?parent=102824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/categories?post=102824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gay.blog.br\/es\/wp-json\/wp\/v2\/tags?post=102824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}