{"id":104351,"date":"2020-04-07T19:03:17","date_gmt":"2020-04-07T22:03:17","guid":{"rendered":"https:\/\/gay.blog.br\/?p=104351"},"modified":"2021-04-04T14:46:44","modified_gmt":"2021-04-04T17:46:44","slug":"shell-gana-poc-awards-por-promover-una-campana-con-un-conductor-de-camion-trans","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/poc-awards-es\/shell-gana-poc-awards-por-promover-una-campana-con-un-conductor-de-camion-trans\/","title":{"rendered":"Shell gana POC AWARDS por promover una campa\u00f1a con un conductor de cami\u00f3n trans"},"content":{"rendered":"<p style=\"text-align: justify;\">El jurado eligi\u00f3 la campa\u00f1a publicitaria \u00ab<strong>De Causo em Causo<\/strong>\u00bb de Shell como ganadora de la categor\u00eda \u00ab<strong>Toma Mi Dinero<\/strong>\u00bb en los <a href=\"https:\/\/gay.blog.br\/nao-e-gay-se\/vencedores-do-poc-awards-2019\/\">POC AWARDS 2019<\/a>. El anuncio provino de la red dirigida al p\u00fablico LGBTQIA+ de la empresa, <strong>TRUEColors<\/strong>, con el objetivo de promover acciones que estimulen el debate.<\/p>\n<p style=\"text-align: justify;\">Lo m\u00e1s destacado entre una de las piezas publicitarias es la historia de <strong>Afrodite<\/strong>, una mujer trans que tiene una vida con resiliencia y muchos prejuicios.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uCLwdjiEgD4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\"><em>\u00abDesde que era muy peque\u00f1a, siempre me sent\u00ed como una mujer. Le pregunt\u00e9 a mi madre por qu\u00e9 no me crec\u00edan los senos y me dijo que los hombres no ten\u00edan senos. Nunca entend\u00ed por qu\u00e9 nac\u00ed as\u00ed\u00bb. <\/em><\/p>\n<p style=\"text-align: justify;\">Reprimiendo sus deseos y anhelos, <strong>Afrodite<\/strong> ejerci\u00f3 profesiones t\u00edpicamente asociadas con los hombres, como cabo del ej\u00e9rcito y electricista, y tambi\u00e9n se cas\u00f3 con dos mujeres y tambi\u00e9n tuvo una hija.<\/p>\n<figure id=\"attachment_39277\" aria-describedby=\"caption-attachment-39277\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39277\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=696%2C392&#038;ssl=1\" alt=\"Afrodite enfrent\u00f3 mucha discriminaci\u00f3n por parte de la familia (Foto: Alair Ribeiro \/ BBC Brasil)\" width=\"696\" height=\"392\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=696%2C392&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2020\/04\/99609189_alair_ribeiro-23.jpg?resize=747%2C420&amp;ssl=1 747w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-39277\" class=\"wp-caption-text\">Afrodite enfrent\u00f3 mucha discriminaci\u00f3n por parte de la familia (Foto: Alair Ribeiro \/ BBC Brasil)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Sus dos hermanos ten\u00edan actitudes transf\u00f3bicas cuando vieron a <strong>Afrodite<\/strong> por primera vez, lo que result\u00f3 en un informe de lesiones y difamaci\u00f3n, as\u00ed como amenazas de agresi\u00f3n. Curiosamente, su padre no hizo ning\u00fan comentario y su hija y sus sobrinos la apoyaron.<\/p>\n<p style=\"text-align: justify;\">Actualmente, Afrodite tiene la intenci\u00f3n de someterse a una cirug\u00eda de reasignaci\u00f3n de sexo y acercarse lo m\u00e1s posible a ser mujer.<\/p>\n<h3 style=\"text-align: justify;\"><strong>LA CAMPA\u00d1A DE CAUSA EN CAUSA<\/strong><\/h3>\n<p style=\"text-align: justify;\">TRUEColors tiene varias iniciativas dise\u00f1adas para estimular la interacci\u00f3n de los empleados de Shell con el p\u00fablico LGBTQIA+, como es el caso del intercambio de experiencias con la instituci\u00f3n \u00abCasinha\u00bb, que atiende a LGBTQIA+ marginados por la sociedad.<\/p>\n<p><em>\u201cLa nueva campa\u00f1a de Shell Rimula representa una conexi\u00f3n m\u00e1s cercana con su audiencia. El producto no solo se ocupa del motor y el cami\u00f3n, sino que tambi\u00e9n comprende que los conductores de camiones tienen otras necesidades espec\u00edficas y se enfrentan a fant\u00e1sticos viajes personales. De esta forma, nuestro objetivo es tambi\u00e9n mostrar una perspectiva m\u00e1s humana, aportando un lado inusual y desconocido de los profesionales que viven en los camiones \u201d<\/em>, dice Carla Salgueiro, gerente de marketing de Shell Lubrificantes.<\/p>\n<p style=\"text-align: justify;\"><em>\u00abConozco personas que postularon a puestos en Shell por nuestro perfil, porque se sintieron acogidas e identificadas, adem\u00e1s de recibir contacto de varias empresas que quieren entender mejor lo que estamos haciendo y c\u00f3mo podemos contribuir en ese sentido\u00bb<\/em> &#8211; dijo Yasmin Reis, analista financiera de Shell Brasil y presidenta de la red LGBTQIA+ de la empresa.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fjXiYjgP5X\"><p><a href=\"https:\/\/gay.blog.br\/es\/poc-awards-es\/ganadores-de-los-poc-awards-2019\/\">Os vencedores do POC AWARDS 2019!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abOs vencedores do POC AWARDS 2019!\u00bb \u2014 GAY BLOG BR @gayblogbr\" src=\"https:\/\/gay.blog.br\/es\/poc-awards-es\/ganadores-de-los-poc-awards-2019\/embed\/#?secret=fjXiYjgP5X\" data-secret=\"fjXiYjgP5X\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><strong>POC AWARDS 2019<\/strong><\/h3>\n<p>Consulte los ganadores de los premios POC AWARDS (alternativamente, consulte la lista en la revista <a href=\"https:\/\/exame.abril.com.br\/negocios\/dino_old\/os-vencedores-do-poc-awards-2019-a-premiacao-da-comunidade-lgbt\/\"><strong>Exame<\/strong><\/a> o <strong><a href=\"https:\/\/www.terra.com.br\/noticias\/dino\/os-vencedores-do-poc-awards-2019-a-premiacao-da-comunidade-lgbt,d2fc32658283a2019723497199525b69jua3b5dz.html\">Terra<\/a><\/strong>).<\/p>\n<p><strong>Premio del jurado \u2013 POC AWARDS 2019<\/strong><\/p>\n<p>POC DEL A\u00d1O: <strong><a href=\"https:\/\/gay.blog.br\/gay\/jornalista-tarcis-duarte-rebate-comentario-homofobico-ao-vivaco\/\">Tarcis Duarte<\/a><\/strong><br \/>\nARTIVISTA DEL A\u00d1O:<strong><a href=\"https:\/\/www.instagram.com\/renatacarvalhoteatro\/\">Renata Carvalho<\/a><\/strong><br \/>\nBOY MAGIA: <strong>Wanrley Cardoso, para 48 horas<\/strong><br \/>\nQUE HIMNO: <strong><a href=\"https:\/\/gay.blog.br\/cultura\/musica\/daniela-mercury-caetano-axe-carnaval\/\">\u201cProibido o Carnaval\u201d \u2013 Daniela Mercury y Caetano Veloso<\/a><\/strong><br \/>\nM\u00daSICO POC BRASILE\u00d1O: <strong><a href=\"https:\/\/gay.blog.br\/cultura\/musica\/em-tom-contemporaneo-renato-enoch-lanca-ep-de-classicos-nacionais\/\">Renato Enoch, por \u201cRecortes {b}\u201d<\/a><\/strong><br \/>\nTOMA MI DINERO (publicidad):<strong><a href=\"https:\/\/gay.blog.br\/marketing\/shell-promove-campanha-com-caminhoneira-trans\/\">Shell \u2013 \u201cDe Causo em Causo\u201d<\/a><br \/>\n<\/strong>UNICORNIO (startup): <a href=\"https:\/\/gay.blog.br\/gay\/apos-golpe-trisal-decide-abrir-oficina-mecanica-especializada-no-atendimento-a-lgbt\/\"><strong>Jow Centro Automotivo<\/strong><\/a><br \/>\nACTIVO 19 (iniciativa): <strong>Coordinaci\u00f3n de Pol\u00edticas para LGBTI del Municipio de SP<\/strong><\/p>\n<p><strong>Menciones Honor\u00edficas \u2013 POC AWARDS 2019<br \/>\n<\/strong><br \/>\nMANDA VIDEO: <a href=\"https:\/\/www.youtube.com\/watch?v=oOOuU1Z3o9c\"><strong>Inritado, por Porta dos Fundos<\/strong><\/a><br \/>\nGRANDE DIA: <a href=\"https:\/\/gay.blog.br\/noticias\/direitos\/e-oficial-stf-decidiu-por-8-votos-a-3-que-homofobia-e-crime\/\"><strong>Criminalizaci\u00f3n de la homotransfobia<\/strong><\/a><br \/>\nELLAS QUE LUCHAN (activismo): <a href=\"https:\/\/gay.blog.br\/noticias\/direitos\/deputado-entra-na-pgr-contra-bolsonaro-por-homofobia\/\"><strong>F\u00e1bio Felix<\/strong><\/a><\/p>\n<p><strong>Premio del P\u00fablico \u2013 POC AWARDS 2019<\/strong><\/p>\n<p>POC DEL A\u00d1O: <strong><a href=\"https:\/\/gay.blog.br\/gay\/jesuita-barbosa-se-for-em-funcao-da-comunidade-pode-escrever-ai-por-favor-sou-viado\/\">Jesu\u00edta Barbosa<\/a><\/strong><br \/>\nCANCELACI\u00d3N: <strong>\u201cEs la uni\u00f3n de dos chicos\u201d<\/strong><br \/>\nFANFIC (la peor trama de ficci\u00f3n):<strong><a href=\"https:\/\/gay.blog.br\/noticias\/em-nova-fanfic-de-damares-alves-princesa-elsa-seria-lesbica-por-viver-sozinha\/\">Damares com \u201cFrozer\u201d<\/a><\/strong><br \/>\nTHE BOSH: <strong><a href=\"https:\/\/gay.blog.br\/humor\/ao-vivo-titi-muller-faz-sarcasmo-ao-exibir-vaias-a-bolsonaro-a-galera-ta-pedindo-anitta-demais\/\">Titi M\u00fcller com \u201ca galera t\u00e1 pedindo Anitta demais\u201d<\/a><\/strong><br \/>\nMEJOR ACCI\u00d3N PUBLICITARIA: <strong><a href=\"https:\/\/gay.blog.br\/noticias\/como-crivella-se-tornou-o-maior-difusor-da-literatura-lgbt-no-brasil\/\">Crivella promocionando literatura LGBT+<\/a><\/strong><br \/>\nGRANDE DIA:<strong><a href=\"https:\/\/gay.blog.br\/noticias\/apos-comentario-homofobico-radialista-recebe-nota-de-repudio-e-demitido-e-sera-processado\/\">Locutor Luiz Gama despedido por comentario homof\u00f3bico<\/a><\/strong><br \/>\nTIENE UBICACI\u00d3N (turismo): <strong><a href=\"https:\/\/gay.blog.br\/viagem\/san-francisco-nao-apenas-reconhece-a-diversidade-mas-tambem-comemora-e-a-defende-diz-presidente-da-sftravel\/\">San Francisco, promovido por SFTravel<\/a><\/strong><br \/>\nEL AUGE: <strong><a href=\"https:\/\/gay.blog.br\/noticias\/em-transmissao-ao-vivo-pabllo-vittar-da-bronca-em-pocs-colocadas-em-salvador\/\">Pabllo Vittar dando bronca nas colocadas em Salvador<\/a><\/strong><br \/>\nARTIVISTA: <strong>Laerte<\/strong><br \/>\nBOY MAGIA:<strong><a href=\"https:\/\/gay.blog.br\/50-tons-de-boy-magia\/max-souza-namorado-prefeito-interior-sp-mister\/\">Max Souza, Mister Lins 2019<\/a><\/strong><br \/>\nQUE HIMNO <strong>\u201c<a href=\"https:\/\/gay.blog.br\/cultura\/musica\/emicida-majur-e-pabllo-vittar-se-apresentam-no-mtv-miaw-2019\/\">AmarElo\u201d \u2013 Emicida, Majur y Pabllo Vittar<\/a><\/strong><br \/>\nCHACOTA DEL A\u00d1O: <strong>Me lo merec\u00eda<\/strong><br \/>\nMANDA VIDEO (cine):<a href=\"https:\/\/gay.blog.br\/cultura\/filmes-tv-e-series\/bixa-travesty-documentario-de-linn-da-quebrada-estreia-em-21-de-novembto\/\"><strong> Bixa Travesty, por Linn da Quebrada, Kiko Goifman y Claudia Priscilla<\/strong><\/a><br \/>\nM\u00daSICO POC BRASILE\u00d1O: <strong>J\u00e3o<\/strong><br \/>\nTOMA MI DINERO (campa\u00f1a):<strong><a href=\"https:\/\/gay.blog.br\/marketing\/governo-da-bahia-se-posiciona-contra-censura-com-video-a-favor-da-diversidade\/\">Gobierno de Bahia \u2013 \u201cAqu\u00ed est\u00e1 Bah\u00eda, aqu\u00ed hay respeto\u201d<\/a><\/strong><br \/>\nINSULTO DEL A\u00d1O: <strong>Buen ciudadano<\/strong><br \/>\nUNIC\u00d3RNO (startup): <strong><a href=\"https:\/\/gay.blog.br\/noticias\/direitos\/startup-bicha-da-justica-oferece-assessoria-juridica-para-a-comunidade-lgbti\/\">Bicha da Justi\u00e7a<\/a><\/strong><br \/>\nELLAS QUE LUCHAN (activismo): <strong>David Miranda<\/strong><br \/>\nARTISTA DEL A\u00d1O: <strong><a href=\"https:\/\/gay.blog.br\/cultura\/musica\/viralizou-mulher-canta-hit-de-gloria-groove-no-metro\/\">Tabatha Aquino cantando Gloria Groove en el metro<\/a><\/strong><br \/>\nACTIVO 19 (iniciativa del a\u00f1o): <strong>Felipe Neto<\/strong><br \/>\nCONTATINHO (plataforma de relaciones): <strong>Grindr<\/strong><br \/>\nAVANT GARDE (emprendimientos): <strong>Suruba Beneficente, de Dedalos Bar<\/strong><br \/>\nPERSONALIDAD DE LOS MEDIOS:<strong><a href=\"https:\/\/www.instagram.com\/kaiquebritor\/\">Ka\u00edque Brito<\/a><\/strong><br \/>\nKIT GAY (la mayor amenaza que se convierte directamente en gay):<strong> Rodrigo Hilbert<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afrodite es la conductora de camiones trans que lidera la campa\u00f1a de Shell<\/p>\n","protected":false},"author":3515,"featured_media":79824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Shell gana POC AWARDS por promover una campa\u00f1a con un conductor de cami\u00f3n trans","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[589932395,589932271,589932279],"tags":[589933897,589935732,589933898,589932541],"class_list":{"0":"post-104351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-poc-awards-es","9":"category-trans-es","10":"tag-camionera","11":"tag-poc-awards-2019-es","12":"tag-shell-es","13":"tag-trans-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shell gana POC AWARDS por promover una campa\u00f1a con un conductor de cami\u00f3n trans<\/title>\n<meta name=\"description\" content=\"El jurado eligi\u00f3 la campa\u00f1a publicitaria con un conductor de cami\u00f3n trans de Shell como el ganador de la categor\u00eda &quot;Toma Mi Dinero&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gay.blog.br\/es\/poc-awards-es\/shell-gana-poc-awards-por-promover-una-campana-con-un-conductor-de-camion-trans\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shell gana POC AWARDS por promover una campa\u00f1a con un conductor de cami\u00f3n trans\" \/>\n<meta property=\"og:description\" content=\"El jurado eligi\u00f3 la campa\u00f1a publicitaria con un conductor de cami\u00f3n trans de Shell como el ganador de la categor\u00eda &quot;Toma Mi Dinero&quot;.\" \/>\n<meta property=\"og:url\" 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