{"id":118922,"date":"2021-04-04T15:00:01","date_gmt":"2021-04-04T18:00:01","guid":{"rendered":"https:\/\/gay.blog.br\/?p=118922"},"modified":"2021-04-07T23:36:46","modified_gmt":"2021-04-08T02:36:46","slug":"lgbt-brasilenos-eligen-netflix-como-la-mejor-empresa-en-acciones-pro-diversidad","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/poc-awards-es\/lgbt-brasilenos-eligen-netflix-como-la-mejor-empresa-en-acciones-pro-diversidad\/","title":{"rendered":"LGBT brasile\u00f1os eligen Netflix como la mejor empresa en acciones pro diversidad"},"content":{"rendered":"

Entre los 92,566 votos del p\u00fablico en los Poc Awards 2020<\/a><\/strong>, Netflix<\/strong> fue elegida en la categor\u00eda \u00abToma Mi Dinero<\/strong>\u00bb con el 39% de la preferencia popular. La categor\u00eda, que tambi\u00e9n fue disputada por Absolut<\/a>, Avon<\/a>, Climatempo<\/a>, Natura<\/a>, Skol<\/a>, Sky Vodka<\/a>, Starbucks<\/a>, Suzano<\/a> y Uber<\/a>, estuvo dirigida a marcas que realizaron activaciones enfocadas en la diversidad del a\u00f1o respectivo. Anteriormente, el trofeo lo gan\u00f3 el Gobierno de Bah\u00eda<\/a>, por la campa\u00f1a \u201cAqu\u00ed est\u00e1 Bah\u00eda, aqu\u00ed hay respeto\u201d, y Shell<\/a>, por dar protagonismo al camionero trans Afrodita.<\/p>\n

En 2020, adem\u00e1s de los numerosos proyectos de entretenimiento de Netflix centrados en LGBT+, como \u201cThe Boys in the Band\u201d<\/a> y \u201cNace una Reina\u201d<\/a>, la multinacional hizo una activaci\u00f3n en el Mes del Orgullo<\/a> en las calles de San Pablo con proyecciones de video de series y personajes ic\u00f3nicos LGBTQIA+ de sus obras junto con tweets reales de personas que cuentan c\u00f3mo estas orgullosas historias los inspiraron.<\/p>\n

\u201cEn Netflix, creemos que m\u00e1s personas merecen verse reflejadas en la pantalla y m\u00e1s voces deber\u00edan tener la oportunidad de ser escuchadas. Estamos muy contentos de ser reconocidos por los POC Awards en la categor\u00eda ‘Toma Mi Dinero’. A\u00fan nos queda mucho trabajo por hacer, estamos orgullosos del camino que hemos recorrido hasta ahora con nuestros talentos y creadores para traer m\u00e1s representatividad en nuestros contenidos, delante y detr\u00e1s de las c\u00e1maras. Es un compromiso que hemos hecho, conociendo el la fuerza del entretenimiento para conectar a las personas y levantar importantes debates y reflexiones\u00bb<\/em>, agradeci\u00f3 a la empresa al recibir el trofeo.<\/p>\n

\"Trofeo<\/a>
Trofeo Poc Awards 2020, categor\u00eda \u00abToma Mi Dinero\u00bb<\/figcaption><\/figure>\n

En febrero<\/a>, Netflix tambi\u00e9n anunci\u00f3 que invertir\u00e1 $100 millones de d\u00f3lares durante los pr\u00f3ximos cinco a\u00f1os, a trav\u00e9s del Fondo de Acciones Creativas (Fund for Creative Equity), en contenido enfocado en la diversidad.<\/p>\n

seg\u00fan el CEO y director de contenido Ted Sarandos<\/strong>, el fondo trabajar\u00e1 en asociaci\u00f3n con organizaciones externas que tienen un \u00abfuerte historial de establecer comunidades subrepresentadas para el \u00e9xito en las industrias de la televisi\u00f3n y el cine<\/em>\u00ab, y el objetivo es \u00abidentificar, formar y dar empleo a los talentos emergentes de todo el mundo\u00bb.<\/em><\/p>\n

En enero, Netflix present\u00f3 su primer informe de diversidad realizado por USC Annenberg Inclusion Initiative<\/a>, que indic\u00f3 que, si bien los programas de la plataforma han avanzado hacia la inclusi\u00f3n, considerando que en los \u00faltimos dos a\u00f1os ha habido un aumento significativo de \u201cmujeres en la pantalla y detr\u00e1s de escena, elencos negros y creativos y mujeres negras en papeles protag\u00f3nicos<\/em>\u201d, todav\u00eda hay mucho por mejorar, considerando que \u00abla representaci\u00f3n racial\/\u00e9tnica var\u00eda seg\u00fan el grupo y los personajes LGBTQI+ y los personajes con discapacidades son raros\u00bb.<\/em><\/p>\n

Consulta la lista de ganadores de los Poc Awards 2020 en este enlace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda de transmisi\u00f3n gan\u00f3 en la categor\u00eda \u00abToma Mi Dinero\u00bb en los Poc Awards 2020, un premio anual promovido por GAY BLOG BR<\/p>\n","protected":false},"author":2,"featured_media":118517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"LGBT brasile\u00f1os eligen Netflix como la mejor empresa en acciones pro 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