{"id":159219,"date":"2017-11-30T12:23:07","date_gmt":"2017-11-30T14:23:07","guid":{"rendered":"https:\/\/gay.blog.br\/?p=159219"},"modified":"2022-03-09T20:47:48","modified_gmt":"2022-03-09T23:47:48","slug":"pabllo-vittar-imprime-etiqueta-de-coca-bem-na-sua-cara","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/marketing-es\/pabllo-vittar-imprime-etiqueta-de-coca-bem-na-sua-cara\/","title":{"rendered":"Pabllo Vittar imprime etiqueta de Coca ~bem na sua cara~"},"content":{"rendered":"<p style=\"text-align: justify;\">Famosa por crear una de las representaciones m\u00e1s populares de Santa Claus, <a href=\"https:\/\/gay.blog.br\/2017\/03\/03\/comercial-da-coca-cola-traz-irmao-e-irma-brigando-pelo-mesmo-cara\/\">Coca-Cola<\/a> demuestra que entiende los cambios sociales y elige esta \u00e9poca emblem\u00e1tica del a\u00f1o para vincular otros \u00edconos a la marca.<\/p>\n<p style=\"text-align: justify;\">Tras pronunciarse en defensa de la diversidad en el D\u00eda del Orgullo LGBT (28 de junio) con una acci\u00f3n de endomarketing que estampaba la frase\u201c<strong>Essa Coca-Cola \u00e9 Fanta e da\u00ed<\/strong>\u201d (<a href=\"http:\/\/adnews.com.br\/midia\/e-fanta-e-dai-acao-da-coca-cola-quebra-internet-no-dia-do-orgulho-lgbt.html\">veja aqui<\/a>), el grupo demuestra que est\u00e1 realmente del lado de la causa e invita a Pabllo Vittar a protagonizar su campa\u00f1a de fin de a\u00f1o.<\/p>\n<p style=\"text-align: justify;\">Publicado en octubre en las redes sociales oficiales de la estrella, la asociaci\u00f3n dividi\u00f3 opiniones. Algunos elogiaron el compromiso, mientras que otros se alegraron por la actitud de la empresa tradicional. Sin embargo, muchos de ellos no tomaron en cuenta que la estrategia denominada <strong>fanfeat<\/strong> tambi\u00e9n incluir\u00e1 a otros \u00eddolos del pop como Luan Santana, Projota y Anitta.<\/p>\n<p style=\"text-align: justify;\">Consistente con su reposicionamiento, la empresa no asombr\u00f3 y noque\u00f3 a quienes criticaron al gremio publicitario. Saliendo a la superficie el mi\u00e9rcoles (29) a trav\u00e9s de la fanpage Pabllo Vittar Online, la publicaci\u00f3n del despliegue lleva a las cr\u00edticas al lienzo y muestra una g\u00f3ndola de supermercado con el nuevo empaque del refresco que da un KO en homofobia.<\/p>\n<figure id=\"attachment_10716\" aria-describedby=\"caption-attachment-10716\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/instagram.com\/gayblogbr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10716\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=696%2C870&#038;ssl=1\" alt=\"Pabllo Vittar: esa Coca no es Fanta\" width=\"696\" height=\"870\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=120%2C150&amp;ssl=1 120w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=696%2C870&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=336%2C420&amp;ssl=1 336w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2017\/12\/24176761_1928356917180461_5833677130024287650_n.jpg?resize=672%2C840&amp;ssl=1 672w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-10716\" class=\"wp-caption-text\">Pabllo Vittar: esa Coca no es Fanta<\/figcaption><\/figure>\n<p><em>Con informaci\u00f3n de AdNews<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pabllo Vittar: esa Coca no es Fanta. Buscado por Adnews, Coca-Cola confirm\u00f3 oficialmente la acci\u00f3n con la cantante drag queen<\/p>\n","protected":false},"author":2,"featured_media":59114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Pabllo Vittar imprime etiqueta de Coca ~bem na sua cara~","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[589932395],"tags":[589934556,589933018,589942517,589939231,589942518,589942519,589933940,589932815],"class_list":{"0":"post-159219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"tag-accion","9":"tag-anitta-es","10":"tag-coca-es","11":"tag-coca-cola-es","12":"tag-fanfeat-es","13":"tag-fanta-es","14":"tag-marketing-es","15":"tag-pabllo-vittar-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pabllo Vittar imprime etiqueta de Coca ~bem na sua cara~<\/title>\n<meta name=\"description\" content=\"Pabllo Vittar: esa Coca no es Fanta. 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