{"id":92980,"date":"2020-02-11T17:54:24","date_gmt":"2020-02-11T20:54:24","guid":{"rendered":"https:\/\/gay.blog.br\/?p=92980"},"modified":"2020-11-02T12:09:19","modified_gmt":"2020-11-02T15:09:19","slug":"uber-refuerza-campana-contra-el-acoso-y-la-discriminacion","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/marketing-es\/uber-refuerza-campana-contra-el-acoso-y-la-discriminacion\/","title":{"rendered":"Uber refuerza campa\u00f1a contra el acoso y la discriminaci\u00f3n"},"content":{"rendered":"

En v\u00edsperas del carnaval<\/a>, Uber<\/strong> lanza una campa\u00f1a para reforzar el compromiso de la compa\u00f1\u00eda con la seguridad y el respeto entre todos los que utilizan la aplicaci\u00f3n: conductores socios, repartidores, restaurantes y usuarios en general. El objetivo es dar a conocer el C\u00f3digo de Conducta de Uber<\/strong>, que se acaba de actualizar para dejar a\u00fan m\u00e1s claros los comportamientos que no son aceptados dentro de la plataforma y fomentar el respeto mutuo.<\/p>\n

\"La
Foto: reproducci\u00f3n<\/figcaption><\/figure>\n

Lanzada esta semana, la campa\u00f1a se mantiene hasta principios de marzo en las calles para hablar con los juerguistas que piden un Uber al regresar de la fiesta y recordarles a todos que la discriminaci\u00f3n y el acoso son un delito, y no se toleran en el uso de la aplicaci\u00f3n, y pueden conducir a ser baneados. La campa\u00f1a, que adem\u00e1s de los medios en las paradas de autob\u00fas, tambi\u00e9n contar\u00e1 con piezas en las redes sociales<\/a>, hace referencia al nuevo C\u00f3digo, que deja a\u00fan m\u00e1s claras las reglas b\u00e1sicas de convivencia en la plataforma entre todos los que la utilizan. El contenido renovado ampl\u00eda los mensajes sobre el acoso y la discriminaci\u00f3n, adem\u00e1s de hacer m\u00e1s claros los mensajes sobre los prejuicios.<\/p>\n

\u00abLa seguridad es nuestro principal objetivo. Queremos que todos se sientan a gusto en cualquier interacci\u00f3n que utilice la aplicaci\u00f3n Uber y el respeto es una premisa fundamental para ello: no toleramos el acoso, la discriminaci\u00f3n y las ofensas. Como empresa comprometida con la diversidad y la inclusi\u00f3n , contamos con un C\u00f3digo de Conducta que refleja este compromiso, por lo que es una parte importante de nuestra plataforma e invitamos a todos a conocer su contenido\u201d, se\u00f1ala Luciana Ceccato, Directora de Marketing de Uber en Latinoam\u00e9rica.<\/p>\n

Compromiso<\/strong><\/h3>\n

Desde 2018, cuando se comprometi\u00f3 p\u00fablicamente a abordar la violencia contra las mujeres, Uber viene desarrollando iniciativas en alianza con varias ONGs que son un referente en la materia. En un evento realizado a fines del a\u00f1o pasado, la empresa anunci\u00f3 la renovaci\u00f3n de este compromiso, con inversiones superiores a los R$5 millones en los pr\u00f3ximos tres a\u00f1os.<\/p>\n

Adem\u00e1s, la empresa tiene varias acciones encaminadas a incluir a la comunidad LGBTQIA+ y concienciar sobre la discriminaci\u00f3n a trav\u00e9s de materiales educativos. Como tambi\u00e9n se anunci\u00f3 en noviembre, en 2020 la compa\u00f1\u00eda ampliar\u00e1 los temas de los podcasts creados en alianza con Promundo para agendas de orientaci\u00f3n sexual, g\u00e9nero e identidad racial. Los conductores que acceden al contenido reciben una insignia de \u00abViaje de respeto\u00bb. Hasta la fecha, m\u00e1s de 85.000 conductores han escuchado todos los episodios y se han ganado el derecho a llevar esta etiqueta.<\/p>\n

C\u00f3mo informar<\/strong><\/h3>\n

Despu\u00e9s de cada viaje, se invita a los usuarios y conductores a evaluar la experiencia. Si el usuario o el conductor necesita reportar un incidente, Uber tiene un equipo de soporte disponible las 24 horas del d\u00eda, los 7 d\u00edas de la semana, que analiza individualmente caso por caso. El informe se puede realizar a trav\u00e9s del men\u00fa de ayuda de la propia aplicaci\u00f3n o a trav\u00e9s del sitio web uber.com\/ajuda<\/a>.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

La empresa refuerza acciones encaminadas a la inclusi\u00f3n de la comunidad LGBTQIA+ y la sensibilizaci\u00f3n contra la discriminaci\u00f3n a trav\u00e9s de materiales educativos<\/p>\n","protected":false},"author":2,"featured_media":78415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Uber refuerza campa\u00f1a contra el acoso y la 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