{"id":93273,"date":"2019-06-05T16:54:39","date_gmt":"2019-06-05T19:54:39","guid":{"rendered":"https:\/\/gay.blog.br\/?p=93273"},"modified":"2021-07-01T01:47:55","modified_gmt":"2021-07-01T04:47:55","slug":"shell-promueve-campana-con-camionera-trans","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/marketing-es\/shell-promueve-campana-con-camionera-trans\/","title":{"rendered":"Shell promueve campa\u00f1a con camionera trans"},"content":{"rendered":"<p style=\"text-align: justify;\">Creada hace tres a\u00f1os para abordar temas relacionados con la inclusi\u00f3n, la diversidad sexual y la identidad de g\u00e9nero en <strong>Shell Brasil<\/strong>, <strong>TRUEColors<\/strong>, la red LGBTQ+ de la empresa, promueve varias acciones para estimular la discusi\u00f3n sobre el tema.<\/p>\n<p style=\"text-align: justify;\">Recientemente, la empresa lanz\u00f3 la campa\u00f1a \u00ab<a href=\"https:\/\/www.shell.com.br\/motoristas\/promocoes-e-campanhas\/shell-rimula-de-causo-em-causo.html\">De Causo em Causo<\/a>\u00bb (de historia en historia), desarrollada por Shell Rimula, marca de lubricantes para camiones y veh\u00edculos pesados, que presenta una serie de cuatro videos con historias inspiradoras vividas por camioneros en las carreteras. Una de las piezas tiene el personaje de Afrodita, una camionera transg\u00e9nero.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uCLwdjiEgD4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">\u00abLa nueva campa\u00f1a de Shell Rimula representa una conexi\u00f3n m\u00e1s cercana con su audiencia. El producto no solo cuida el motor y el cami\u00f3n, sino que tambi\u00e9n entiende que los conductores de camiones tienen otras necesidades espec\u00edficas y enfrentan fant\u00e1sticos viajes personales. Por lo tanto, nuestro objetivo tambi\u00e9n es es mostrar una perspectiva m\u00e1s humana, aportando un lado inusual y desconocido de los profesionales que viven en los transportes\u201d, dice Carla Salgueiro, gerente de marketing de Shell Lubrificantes.<\/p>\n<figure id=\"attachment_24469\" aria-describedby=\"caption-attachment-24469\" style=\"width: 1068px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/instagram.com\/gayblogbr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24469\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=696%2C378&#038;ssl=1\" alt=\"Shell promueve campa\u00f1a con camionera trans\" width=\"696\" height=\"378\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?w=1068&amp;ssl=1 1068w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=150%2C81&amp;ssl=1 150w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=768%2C417&amp;ssl=1 768w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=1024%2C556&amp;ssl=1 1024w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=696%2C378&amp;ssl=1 696w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/afrodite.jpg?resize=773%2C420&amp;ssl=1 773w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-24469\" class=\"wp-caption-text\">Shell promueve campa\u00f1a con camionera trans<\/figcaption><\/figure>\n<figure id=\"attachment_24470\" aria-describedby=\"caption-attachment-24470\" style=\"width: 616px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24470\" src=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/trans.jpg?resize=616%2C390&#038;ssl=1\" alt=\"Afrodite, la camionera trans de la campa\u00f1a de Shell. Foto: divulgaci\u00f3n\" width=\"616\" height=\"390\" srcset=\"https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/trans.jpg?w=616&amp;ssl=1 616w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/trans.jpg?resize=150%2C95&amp;ssl=1 150w, https:\/\/i0.wp.com\/gay.blog.br\/wp-content\/uploads\/2019\/06\/trans.jpg?resize=300%2C190&amp;ssl=1 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><figcaption id=\"caption-attachment-24470\" class=\"wp-caption-text\">Afrodite, la camionera trans de la campa\u00f1a de Shell. Foto: divulgaci\u00f3n<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">A lo largo del a\u00f1o, TRUEColors tiene un cronograma de actividades para generar compromiso entre los aproximadamente 850 empleados de Shell en Brasil. El programa interno Buddy Program, por ejemplo, anima a los empleados a interactuar con el mundo LGBTQ+ para que puedan sentir empat\u00eda. Es un seguimiento de seis meses y reuniones mensuales. Entre las acciones se encuentra el contacto e intercambio de experiencias con la instituci\u00f3n Casinha, que atiende a personas LGBTQ+ marginadas por la sociedad.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan Yasmin Reis, analista financiera de Shell Brasil y presidente de la red LGBTQ+ de la empresa, el objetivo es incentivar a los empleados y hacer de la empresa una referencia en el mercado. \u201cConozco personas que se postularon a puestos en Shell por nuestro perfil, porque se sintieron acogidas e identificadas, adem\u00e1s de recibir contacto de varias empresas que quieren entender mejor lo que estamos haciendo y c\u00f3mo podemos contribuir en ese sentido\u201d, dice.<\/p>\n<p style=\"text-align: justify;\">Los miembros de TRUEColors son miembros activos del Foro de Derechos y Empresas LGBTI+ y participan en varios talleres y reuniones anualmente. Dentro del segmento de energ\u00eda, Shell fue la primera en unirse al Foro, as\u00ed como en firmar una carta con compromisos con los derechos de la comunidad LGBTQ+.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/9XhOB-zanIo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Inclusi\u00f3n en el d\u00eda a d\u00eda<\/strong><\/p>\n<p style=\"text-align: justify;\">Hay una campa\u00f1a interna para dar la bienvenida y apoyar a los empleados LGBTQ+ de Shell a trav\u00e9s de la distribuci\u00f3n de carteles de apoyo comunitario: tarjetas enviadas por correo electr\u00f3nico y colocadas en las mesas de los dem\u00e1s con frases como \u00abApoyar a mis colegas LGBTQ+ es importante para m\u00ed por qu\u00e9&#8230;\u00bb. La idea es que todos llenen a mano y tomen fotograf\u00edas para difundir los mensajes positivos. Hay pancartas con fotomontajes en cada oficina de la empresa.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, Shell ofrece \u00abcordones\u00bb para adjuntar la insignia que lleva los colores del arco\u00edris &#8211; s\u00edmbolo de la causa LGBTQ+ &#8211; , ya adoptada por la mayor\u00eda de los empleados.<\/p>\n<p style=\"text-align: justify;\"><strong>Otros grupos representados<\/strong><\/p>\n<p style=\"text-align: justify;\">Shell Brasil cuenta con una estrategia de Diversidad e Inclusi\u00f3n bien estructurada que incentiva y posibilita la creaci\u00f3n de redes de afinidad para discutir y actuar interna y externamente sobre temas relacionados con los intereses de cada grupo. Adem\u00e1s de TRUEColors, la empresa cuenta actualmente con iniciativas orientadas a la inclusi\u00f3n racial, el liderazgo femenino y la accesibilidad para personas con discapacidad.<\/p>\n<p style=\"text-align: justify;\">La empresa tambi\u00e9n impulsa una campa\u00f1a mundial para acabar con la desigualdad de g\u00e9nero en los sectores de ingenier\u00eda y tecnolog\u00eda, adem\u00e1s de contar con proyectos como QUIPEA (Quilombos en el Proyecto de Educaci\u00f3n Ambiental), Shell Eco-marat\u00f3n, el programa Iniciativa Juvenil, entre otros. .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa tiene una red dedicada a LGBTQ+ y recientemente lanz\u00f3 una campa\u00f1a con la participaci\u00f3n de Aphrodite, camionera transg\u00e9nero.<\/p>\n","protected":false},"author":2,"featured_media":72051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Shell promueve campa\u00f1a con camionera 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