{"id":99118,"date":"2020-11-26T12:44:26","date_gmt":"2020-11-26T15:44:26","guid":{"rendered":"https:\/\/gay.blog.br\/?p=99118"},"modified":"2020-11-27T23:57:14","modified_gmt":"2020-11-28T02:57:14","slug":"mtv-estrena-doc-reality-con-brasilenos-viviendo-con-vih-deu-positivo","status":"publish","type":"post","link":"https:\/\/gay.blog.br\/es\/salud\/mtv-estrena-doc-reality-con-brasilenos-viviendo-con-vih-deu-positivo\/","title":{"rendered":"MTV estrena doc-reality con brasile\u00f1os viviendo con VIH: \u00abDeu Positivo\u00bb"},"content":{"rendered":"

El D\u00eda Mundial de la lucha contra el VIH<\/strong>, el 1 de diciembre, a las 20 horas, MTV estrena \u00abDeu Positivo\u00bb, un proyecto creado por Vbrand y coproducido con Cine Group para la empresa farmac\u00e9utica GSK\/ViiV Healthcare.<\/p>\n

En el doc-reality in\u00e9dito, personas reales que viven con el VIH muestran sus historias de forma natural y clara, pero tambi\u00e9n se enfrentan a estigmas y prejuicios que, hasta el d\u00eda de hoy, rondan la causa.<\/p>\n

\"\"<\/a>
MTV estrena doc-reality con brasile\u00f1os que viven con el VIH: \u00abDeu Positivo\u00bb – Divulgaci\u00f3n<\/figcaption><\/figure>\n

Deu Positivo<\/strong> se registr\u00f3 durante la pandemia e incluye tres episodios in\u00e9ditos. En el estreno, el reality cuenta la historia de V\u00edctor Bebiano, un multiartista de 23 a\u00f1os que recientemente hizo p\u00fablico que vive con VIH. V\u00edctor lleva dos a\u00f1os saliendo con el escen\u00f3grafo y asesor Guilherme Cust\u00f3dio, formando una pareja serodiscordante.<\/p>\n

Adem\u00e1s del proyecto visual que lideran ambos, V\u00edctor decidi\u00f3 grabar una canci\u00f3n y producir un clip que presente, en formato art\u00edstico, la pluralidad de cuerpos y rostros de personas que viven con el VIH. \u00abMientras no nos pongamos la cara y demostremos qui\u00e9nes somos, mostremos nuestro cuerpo, nuestro rostro, demostremos c\u00f3mo vivimos, la gente seguir\u00e1 manteniendo ese estereotipo del pasado\u00bb, dice.<\/p>\n

El creador de contenido Gabriel Comicholi actuar\u00e1 en el clip del nuevo amigo mientras intercambian experiencias y debaten sobre asuntos cotidianos en la realidad de las personas que viven con el VIH, especialmente sobre el concepto I = I (Indetectable = intransferible).<\/p>\n

\u201cMTV siempre ha destacado la importancia y se ha mantenido involucrado en las acciones de prevenci\u00f3n del VIH y, m\u00e1s que eso, enfoc\u00e1ndose en el prejuicio que existe en torno a este tema en la actualidad. Entrar como socio en este proyecto, desarrollado y llevado a cabo por GSK, Vbrand y Cine Group, refuerza nuestro compromiso de brindar aclaraciones e informaci\u00f3n a nuestra audiencia\u201d, dice Tiago Worcman, vicepresidente senior de marcas de m\u00fasica y entretenimiento en ViacomCBS Am\u00e9rica Latina.<\/p>\n

En Brasil, m\u00e1s de 900 mil personas viven con el VIH1. Los datos publicados por el Ministerio de Salud muestran que, en 2018, de las personas que viven con el VIH en Brasil, el 85% ya se hizo la prueba; de estos, el 78% est\u00e1 en tratamiento y, de ese porcentaje, el 93% tiene supresi\u00f3n viral1.<\/p>\n

\"MTV<\/a>
MTV estrena doc-reality con brasile\u00f1os que viven con el VIH: \u00abDeu Positivo\u00bb – Divulgaci\u00f3n<\/figcaption><\/figure>\n

\u00abA lo largo de los a\u00f1os, GSK\/ViiV Healthcare ha desarrollado varias acciones para desmitificar temas en torno al tema del VIH, especialmente para los j\u00f3venes entre los que hay un aumento en el n\u00famero de infecciones. Con la serie \u00abDeu Positivo\u00bb, mostramos a trav\u00e9s de historias reales que es posible vivir con VIH, con calidad de vida y no transmitir el virus mientras est\u00e9 en tratamiento y con una carga viral indetectable. Proyectos como este plantean la importancia de la tem\u00e1tica para enfrentar el VIH\/SIDA en el pa\u00eds \u201d, comenta Gunnar. Riediger, BioTech Business Unit Head da GSK.<\/p>\n

\u201cHab\u00edamos estado hablando con GSK incluso antes de la pandemia sobre la relevancia del entretenimiento audiovisual para conectar, de manera aut\u00e9ntica, con la generaci\u00f3n Z, en la concienciaci\u00f3n de la causa del VIH. Cuando idealizamos el proyecto sab\u00edamos que la forma ideal de generar esta conexi\u00f3n ser\u00eda MTV y el socio para una producci\u00f3n de indiscutible calidad ser\u00eda Cinegroup. El resultado de este viaje de co-creaci\u00f3n, de entretenimiento de marca en esencia, es esta serie emocionante e impactante que traduce genuinamente el prop\u00f3sito de la marca\u201d, explica Fernanda Menegotto, socia y directora de Vbrand.<\/p>\n

\u201cEncontrar personas viviendo con VIH que formaban parte de esta temporada de ‘Deu Positivo’ fue un proceso muy particular y creciente para todo el equipo de investigaci\u00f3n, sobre todo por la responsabilidad de mantener la confidencialidad de la serolog\u00eda de las personas que prefieren no revelar esta informaci\u00f3n, que es su derecho, garantizado por la ley\u201d, comenta Luciana Pires, productora ejecutiva de Cinegroup. \u00abEn la b\u00fasqueda de nuestros personajes, esto se hizo evidente. El miedo a la serolog\u00eda de apertura hizo imposible que muchos heterosexuales participen en el programa, y \u200b\u200besto revela un gran desaf\u00edo para nuestra sociedad. Mientras no rompamos la barrera detr\u00e1s de la barrera contra la serofobia, todav\u00eda tendremos personas que vienen a perjudicar sus tratamientos por miedo a ser acosados, avergonzados, violentos y discriminados por vivir con VIH \u201d.<\/p>\n

SERVICIO<\/strong><\/h3>\n

\u00abDEU POSITIVO\u00bb
\n<\/strong> Estreno: 1, 2 y 3 de diciembre, a las 20 hs, en MTV.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deu Positivo es un proyecto de la farmac\u00e9utica GSK\/ViiV Healthcare coproducido por Vbrand y Cine Group con la promoci\u00f3n de MTV Brasil.<\/p>\n","protected":false},"author":2,"featured_media":98964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEBg-BXrJeACjO8p49SE4kTY:productID":"","tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"MTV estrena doc-reality con brasile\u00f1os viviendo con VIH: \"Deu 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