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Ethics Policy

Our Mission

GAY BLOG BRs mission is to create a more informed and reinvigorated by comprehension public through a deep appreciation of events, ideas and culture in Brazil and throughout the world. To do so, GAY BLOG BR reports, produces, acquires and distributes news, information and other contents that meet the highest standards of public service in journalism and cultural expression.

Our Guiding Principles

GAY BLOG BR is at its core a news organization. Our news content on the internet must achieve the highest quality and strengthen our credibility. We are proud of our profession. Our journalism is as accurate, fair and complete as possible. Our journalists conduct their work with honesty and respect and strive to remain independent and unbiased towards their efforts. Our methods are transparent and we will be accountable for everything we do.

We hold those who serve and influence the public to a high standard when we report about their actions. We should not ask less of ourselves. Journalism is a daily process of painting an ever truer picture of the world. Each step of this process – from reporting to editing to presenting information – might either strengthen or erode the public’s trust in us. We work hard to be worthy of that trust and to protect it.

These principles aim to guide our journalism, both as it is performed and as it is perceived, to help us earn and keep the public’s trust. These principles exist not only to answer questions, but also to raise them. By regularly discussing and debating how these principles are applied to our work, we will produce journalism worthy of the name GAY BLOG BR and of the public we serve.

It is mandatory to follow the ethical principles

Every GAY BLOG BR journalist must read and follow the guidance in this manual. Those who work for shows, podcasts and others that are not part of the news division should understand that these principles also apply to them. Others at GAY BLOG BR, whose work affects our journalism and programming or who have jobs focused on abroad that put them in contact with the public should be familiar with these guidelines. The principles apply to the material that comes to GAY BLOG BR from independent producers, journalists who are members of the editorial board, outside writers, commentators and visual journalists. Finally, producers of independent programs acquired by GAY BLOG BR and those shows’ staffs should also study and apply the ethical principles and guidance in this manual.


Our purpose is to search for the truth. Diligent verification is critical. We take great care to ensure that statements of fact in our journalism are correct and in context. In our reports, we rigorously challenge the claims we face and the assumptions we bring. We devote our resources and our skills to presenting the most complete version of the truth we can deliver, valuing the most the information we have gathered and verified.


To tell the facts in the truest way possible, it is essential that we treat those we interview and report about with scrupulous fairness, guided by a spirit of professionalism. We make every effort to gather answers from those who are subjects of criticism, unfavorable allegations or other negative claims in our stories. What we broadcast and put online is edited for time and clarity. Whenever we quote, edit or interpret what people tell us, we seek to be faithful to their meaning, so our stories look real to those we interview. In all our stories, especially in matters of controversy, we strive to consider the strongest arguments we can find on all sides, seeking to deliver nuance and clarity. Our goal is not to please those whom we report about or to produce stories that create an appearance of balance, but to seek the truth.


We do our best to report thoroughly and tell stories in a comprehensive way. We don’t always have enough time or space in one story to say everything we would like to or quote everyone we would wish to include. But errors of omission and partial truths can cause great damage to our credibility, and stories delivered without the context to fully understand them are incomplete. Our journalism includes diverse voices that reflect our society and divergent views that contribute to an informed debate. When we find that we can’t deliver all the answers to important questions, we explain what we don’t yet know and work to fill any gaps in our reporting.


Journalists who conduct themselves in an honest way prove themselves to be worthy of trust. In the course of our work, we are genuine and sincere. We attribute information we receive from other people, making perfectly clear to our audience what information comes from which source. We avoid hyperbole and sensational conjecture. We may sometimes build hypotheses hypotheticals to help explain issues and events, but we reveal any fabrication, and otherwise do not mix fiction with our news reporting. We edit and present information honestly, without deception, and we identify ourselves as GAY BLOG BR journalists when we report. Only in the rarest cases – such as when public safety is in jeopardy or when lives are at stake we might disguise our identity or intent when reporting. Before we take said step, we engage in rigorous deliberation and consider every alternative.


To guarantee the public’s trust, we must make it clear that our primary loyalty is to the public. Any personal or professional interests that conflict with said loyalty, whether in appearance or in reality, risk compromising our credibility. We are vigilant in disclosing to both our supervisors and the public any circumstances where our loyalties may be divided – extending to the interests of spouses and other members of the family and, when necessary, we refuse the related coverage. Under no circumstances do we skew our reports for personal gain, to help GAY BLOG BR‘s results or to please those who fund us. The decisions about what we cover and how we do our work are made by our journalists, not by those who provide GAY BLOG BR with financial support.


Our experiences and perspectives are valuable assets to our journalism. We have the right to a robust personal life, however we accept some unique professional obligations and limitations. Since our words and actions can damage the public’s opinion of GAY BLOG BR, we behave ourselves in a way that honors our professional impartiality. We have opinions, like all people. But the public deserves factual reporting and informed analysis without our opinions influencing what they hear or see. Therefore, we strive to report and produce stories that transcend our biases and treat all views fairly. We aggressively challenge our own perspectives and search for a diverse range of others, always aiming to present the truth as completely as we can tell it.


To inspire confidence in our journalism, it is fundamental that we give the public the tools to evaluate our work. We reveal as much as we can about how we discover and verify the facts we present. We strive to make our decision-making process clear to the public, especially when we find ourselves struggling with tough choices. We disclose any relationships, whether with partners or funders, that might appear to influence our coverage.


We take full responsibility for our work, thus we must always be ready and willing to answer for it. Just as careful attention to our sources makes a story stronger, careful attention to our public makes our journalism better. Therefore, we welcome questions or criticisms from our stakeholders and we answer in the best way possible. Mistakes are inevitable. When we make them, we correct them directly, reflect on what happened, and learn from them.


Everyone affected by our journalism deserves to be treated with decency and compassion. We are civil in our actions and words, avoiding arrogance. We listen to others. When we ask tough questions, we do so to look for answers — not confrontations. We are sensitive to differences in attitudes and culture. We minimize undue damages and take special care with those who are vulnerable or suffering. And with every subject of our coverage, we are aware of their privacy as we fulfill our journalistic obligations.


Our journalism is most valuable when we marry important truths with an engaging narrative. We take enormous pride in the craftsmanship of our storytelling and in the quality of the words, sounds and images we use to help illuminate the world. When we edit, we do so to add impact and clarity to our journalism — never to slant or distort. We don’t allow what is sensational to obscure what is significant. We aspire to tell stories that rise above the mundane, avoiding shallow sentimentality. Above all, we do our best to convey the truth in a faithful and powerful way.

Putting Principles Into Practice

We will fulfill the high standard we owe the public if we remain true to our principles. To do so, it is required that we embrace complexity and continually think through hard decisions. While these principles reinforce each other, they also are often in tension. In all situations, we balance them against one another, striving to honor our mission. This statement is intended not only to serve as a guide, but also to provoke continuous discussion and deliberation – the keys to any ethical decision-making process. It should test and strengthen the moral compass that guides each of us in our work. It aims to foster a culture that compels and enable us to exercise our consciences every day. We believe it is our shared responsibility to live up to these principles.

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Contact | Expediente

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+55 (11) 3280-2424
Avenida Paulista, 1439 – cj 12
São Paulo, SP – CEP 01311-200


Criado em 2011, o GAY BLOG BR antes era conhecido por Não é gay se (o nome  foi inspirado em um meme irônico). Algumas redes sociais ainda mantêm o nome, como a Facebook e o Tumblr.

A missão sempre foi organizar e tornar informações acessíveis com linha editorial otimista, positivista e humorada. Notícias que empoderam e/ou entretêm são especialidades da casa.

O leitor nunca encontrará por aqui discursos de ódio, conteúdo de (ou com) violência, aconselhamentos e propagação de notícias falsas.