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Information on Property and Financing

This news organization is committed to transparency about our ownership structure and our sources of funding. We mention possible conflicts of interest in the same page we mention relevant work.

We were founded independently in 2011 by the publicist Vinícius Yamada, who is currently the editor-in-chief of GAY BLOG BR. We cater to a mostly LGBT+ audience. We have a news team of three people, including seven columnists.

In October 2020, the app SCRUFF (Perry Street Software) acquired the GAY BLOG BR website property under a concession contract, keeping the entire team and the editorial line.

Proposal of Declaration of Editorial Independence

SCRUFF (Perry Street Software), concession owner of GAY BLOG BR, grants the site’s journalists and editors freedom to set agendas, editorial lines and articles. SCRUFF does not impose restrictions regarding the content, neither does it encourage the staff to set up practices to undermine or to defame possible competitors.

We do not accept gifts, including paid trips, in order to avoid any conflict of interest or appearance. When we rely on an organization to obtain a product or to get access to an event, we are transparent about the relationship and we keep it in our relevant work.

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Contact | Expedient

+55 (11) 3280-2424
Avenida Paulista, 1439 – cj 12
São Paulo, SP – CEP 01311-200


Created in 2011, GAY BLOG BR was previously known as Não é gay se (“It isn’t gay if” – the name was inspired by an ironic meme). Some of our social media accounts still use said name, such as our Facebook and our Tumblr.

The objective has always been to organize and make information accessible with an optimistic, positive and humorous editorial approach. Empowering and/or entertaining news are the house specialty.

The reader will never find hate speeches, violent content, advices and spread of fake news here.

This article is also available in: Português Español