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Last Sunday, in partnership with the SCRUFF app, the “Cookie at Poc” project chose the hashtag #PocsOnScruff to empower the LGBTQIA+ community on Twitter. Activation, which traditionally takes place on Sundays starting at midnight, motivates body positivity through sharing selfies. Play can often result in spontaneous matches.
In just over forty minutes, at 0h42, the hashtag #PocsOnScruff ranked first in the microblogging trending topics, reaching 10th in the world ranking. The activation, which had more than five users, presented some of the cookies with SCRUFF caps and T-shirts.
Check out some of the cookies:
https://twitter.com/favdoja/status/1320232322717880321
as minhas curvas fazem de mim uma pessoa feliz ❤️ #PocsNoScruff pic.twitter.com/XeUaCPMPTn
— 𝒆𝒍 𝒅𝒂𝒅𝒅𝒚 👑 (@elbernardino) October 25, 2020
Escondi esses lábios por muito tempo que na época era muito conceito e eles não entenderiam 🍒#PocsNoScruff pic.twitter.com/iacQCb99F4
— Ariel Evangelista (@riel_evangelist) October 25, 2020
https://twitter.com/enfimcaio/status/1320208844673474561
Só assim pra controlar o meu calor 🥵#PocsNoScruff pic.twitter.com/ybdIbZZBgv
— 𝕵𝖔𝖆̃𝖔 (@joaovbugarin) October 25, 2020
Biscoitinho aqui pra mim porfas 🍪❤️#PocsNoScruff pic.twitter.com/PfyoqYC9ob
— Tauan Angelo (@AngeloTauan) October 25, 2020
https://twitter.com/robertedwart/status/1320203171768209408
https://twitter.com/Ajotawolf/status/1320203564925489152
Fiquei tão fofo nessas fotos 🥺 #PocsNoScruff pic.twitter.com/RaJ9n5aBw5
— joao (@joaovictors1_) October 25, 2020
Foi um Domingo e tanto 🌊☀️ #PocsNoScruff pic.twitter.com/1kRh5N0zSA
— #teamjuliette ✨ (@iamnielk) October 25, 2020
Me indiquem uma música aí #PocsNoScruff pic.twitter.com/BSIUuDsV8n
— Alfreëdh🇧🇷🇩🇪 (@MAlfreedh) October 25, 2020
https://twitter.com/antoonio_netoo/status/1320200069648351233
Boa noite 😉#PocsNoScruff pic.twitter.com/j4OmdG1jnr
— Luan Fernandes (@luanhbf_) October 26, 2020
https://twitter.com/jeffgasparin/status/1320203508948307969
#PocsNoScruff #NovaFotoDoPerfil pic.twitter.com/F6Ost8YKZE
— CASSIYEAR (@Cwryboy) October 26, 2020
maresia do domingo 🙃 #PocsNoScruff pic.twitter.com/idvqdnUNGk
— rickcurtiu (@rickcurtiu) October 26, 2020
Estou atrasado mas pelo menos eu vim 😔#PocsNoScruff pic.twitter.com/ir0BCG7IqB
— 🌵⛓️leun4rd04ndr4d3⛓️🌵 (@leun4rd04ndr4d3) October 25, 2020
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