In the midst of the pandemic, many gays, lesbians, transvestites and transsexuals had to return to their relatives’ homes to protect themselves. However, instead of finding refuge, a large part of these people encountered the intolerance and hatred of parents, siblings and relatives who were not satisfied with their sexual orientation or gender identity. Seeking to “shed light” on homotransphobia, the Gay Group of Bahia (GGB) asked Propeg for a campaign to publicize the 19th LGBTQIA+ Pride Parade, which this year will take place virtually on November 22, through the entity’s website.
The number of murders of transgender people in Brazil was already higher in the beginning of the second half of 2020 than in the whole of 2019. The result was the creation of a film that brings a harsh parallel between the isolation experienced by society today and that has been present in the life of the LGBTQIA+ community for a long time. To the sound of a version of the song I Will Survive, considered by many to be the anthem of the community, the film makes several analogies of the current moment in relation to the situations of isolation, fear and threat that the LGBTQIA+ community has lived for decades.
“Even without going to the streets, it is important that our community remains united and active to continue the fight for our rights with government entities and for the affirmation of our freedom”, says the president of the Gay Group of Bahia, Marcelo Cerqueira.
Emerson Braga, CCO of Propeg, explains that during the creation and development of the campaign, the agency interviewed countless gays, lesbians, transvestites and transsexuals who shared exciting reports of episodes involving homotransphobia with family members experienced during the pandemic.
“We hope with this message that families can reflect on tolerance and the possibility of harmonious family life. May this be a day for mothers and fathers to reflect on the importance of supporting their homosexual children’s decisions ” – she said.