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Smart Fit issued a statement to shareholders informing that the current number of customers is 2,497,000 students, 198,000 fewer than in July, which was 2,696,000. The numbers also include the other brands of the group, such as Bio Ritmo and 02. The information came from Exame.
Considering only the academies with the name “Smart Fit”, the drop was 191 thousand students. It used to be 2,637,000 and now it is 2,446,000. Despite this, no Smart Fit had its activities closed and most of them have returned to active duty. “The frequency is growing and we have already resumed our growth plan”, says André Pezeta, vice president of the chain.
It is believed that the drop in numbers is due to both the pandemic and the controversy related to the owner of the network of gyms, Edgard Corona, being investigated as to the promotion of fake news.
During this period, Smart Fit tried to stay connected to its customers within the virtual universe. Pezeta also says that people will not stop going to traditional gyms to work out at home, and believes that in the future people should do both.
“I believe in a hybrid scenario, in which home training will only function as a complement”, he says, adding that academies in Europe already register a frequency 95% similar to that before the pandemic.
It is also worth mentioning that in July, the Public Ministry was investigating Smart Fit for making it difficult to cancel a contract with students. At the time, many students were denouncing the units for having difficulties in canceling the contract and the MPRJ launched a civil investigation to investigate a possible abusive practice of violating students’ rights.
The Consumer Protection Code establishes as a basic right the protection against misleading and abusive advertising, coercive or unfair commercial methods, as well as against practices or clauses that are unfair or imposed in the supply of products and services.
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