The first LGBT+ owned and targeted digital banking platform launched in the United States this week, part of a growing effort to meet the needs of gay and transgender customers. The information is from the Reuters agency.
Daylight, the new platform, said it has developed tools and content to help LGBT+ Americans achieve specific financial goals, such as saving money for surrogacy or gender transition surgery, and making banks more inclusive.
It is estimated that 9 million LGBT+ people in the country exercise about $ 1 trillion in collective spending power, but are mostly subservient to banks that fail to exploit their assets or resolve their interests, said the chief executive of the Daylight, Rob Curtis.
“While it is wonderful that financial services companies join us in the Pride marches, few have absorbed the critical challenges of our community”, he said in a statement.
Entrepreneurs in Brazil created the country’s first bank for LGBT + people, Pride Bank, last year, and the first credit union designed for the LGBT + community, Superbia Credit Union, is due to be launched in the United States later this year.
“We are working to create a more inclusive and accessible financial ecosystem … for those who have long been underrepresented”, said Terry Angelos, senior vice president of credit card company Visa, which is supporting the effort, in a statement. .
Daylight will offer prepaid credit cards in customers’ preferred names, addressing a thorny issue for transgender people who use different names than those given at birth.
It will also provide financial coaches trained to deal with LGBT+ needs.
Daylight plans to officially start offering services in mid-December.