In June last year, Havaianas released its global Pride line, reaffirming its commitment and respect to the LGBTQIA+ community in partnership with the NGO All Out, which the brand allocates 7% of the line’s net sales to. Now, Havaianas celebrates the pride of being the whole year and includes news on the line.
Ensuring a complete look with garments, sandals and accessories, the brand that everyone wears brings fluid pieces to the public that match all seasons. For feet, Havaianas Pride socks, in the option with little toe or without (this one to use with the Havaianas Slide model), they adapt perfectly to the new sandal prints, all with vibrant colors and full of pride, which now also bring a tribute to the movement’s flag with six colors, in addition to the original eight colors, used in the first sandals of the collection.
To ensure even more plurality in clothing, the brand presents a short sleeve shirt all customized with numbering available up to GGG. In addition, as good summer lovers, we could not forget the beach look, with swim trunks following the flag of eight colors.
Complementing the look, the most beloved accessories of the summer could not be left out. The Pride bandana is perfect for that stylish selfie, due to its vibrant and cheerful colors. The Hawaiian Pride Bucket Hat, with a white background and graffiti details, is the perfect accessory for all occasions, combining both urban culture fans and beach lovers.
“We want to reinforce more and more that our commitment to the LGBTQIA+ community does not happen in just one moment of the year, it is continuous. We have to be proud of who we are all year. Since our first launch, we reinforce that with this project we would like to collaborate with the community’s struggle effectively, we are happy to be in this with the NGO All Out and with such beautiful news! “, says Fernanda Romano, CMO of Alpargatas.
All pieces can be found in Havaianas stores and in the online store, the brand’s Digital Flagship, with values between R$ 42.99 and R$ 229.99. As in the previous launch, the collection will have 7% of the net profit from its sales reverted to All Out, which will be destined to actions that support the LGBTQIA+ communities. Direct link: havaianas.com.br/shopmode-pride.html