Named Icy Park, the new edition of the partnership between the Ivy Park line and Adidas was released globally on Friday, 19. The collab, which is in its third edition, is now available for sale at adidas.com.br/ivypark.
— adidas Originals (@adidasoriginals) February 19, 2021
For the release, the collective BATEKOO, a partner of the brand and an important piece in the LGBTQIA+ movement and black in Brazil, produced a special essay to bring a Brazilian reinterpretation to the looks of the collection. The diverse pieces of the collection were recorded in images that highlight the relevance of gender and race discussions in society, which is not only the central focus of fashion proposed by Beyoncé, but also something defended by the collective and also by the brand of the three stripes.
Applied to the Brazilian reality, the synergy between the collective models and the pieces is striking. The Brazilian touch observed in the images is due to the adaptation of trends such as alpine silhouettes and ski tags, which play with the idea of winter looks, for a naturally national context – with free and real bodies. ICY PARK reveals adorned pieces, a plurality of bodies and, especially, its own vision of diverse and inclusive fashion.
“The brand of one of the biggest and most relevant black artists today, joining one of the biggest collectives / platforms of black people and LGBTs in Brazil is living proof that what we are doing has irreversible impacts”, says Mauricio Sacramento, CEO / founder of Batekoo.
About the BATEKOO collective
BATEKOO is a socio-cultural movement with a high potential for structural transformation. From a self-managed and circular ecosystem, BATEKOO is structured on four different fronts: cultural intelligence and mapping, entertainment, entrepreneurship and training and artistic seal. Present in six major capitals, São Paulo, Rio de Janeiro, Salvador, Recife, Belo Horizonte and the Federal District, the group operates in four territories: fashion, music, audiovisual and dance.